05.14.15
Italy-based digital inkjet press manufacturer Durst has announced the appointment of Printronics to be its representative for label press sales in India. Printronics, based in Chennai, will represent Durst label presses in Sri Lanka as well.
Ravi Shankar, managing director, Printronics, comments, “Short-run labels are becoming more popular due to the concept of branding of new products, release of new flavors, reduction of inventory and faster delivery of labels. The economics of digital flexo printing presses for short run labels is also a contributing factor.”
Since its launch in 2013, Durst's Tau 330 has been installed in more than 50 locations worldwide. However, there are no installations in India so far.
Ravi Shankar, managing director, Printronics, comments, “Short-run labels are becoming more popular due to the concept of branding of new products, release of new flavors, reduction of inventory and faster delivery of labels. The economics of digital flexo printing presses for short run labels is also a contributing factor.”
Since its launch in 2013, Durst's Tau 330 has been installed in more than 50 locations worldwide. However, there are no installations in India so far.