07.09.15
Datalase, a leading color change technology company, has announced a new partnership with Total Brand Security, a global leader in brand protection and security. Initially targeting the food and beverage industry, the companies have worked together to develop a new digital can-end printing system for infant formula.
Total Brand Security (TBS) produces both the ink formulation and the marking technology, which utilize the proprietary color change technology from Datalase. Under the White Dot Ink brand, TBS has developed a new secure marking solution that enhances traceability, security and product authentication for products known to be at risk from counterfeiting or contamination and security issues.
“The White Dot Ink solution is a great step forward, enabling brand owners to print high quality QR codes on can ends, which allows consumers to quickly learn more about the product and validate its authenticity by scanning the code with their mobile phone,” says Chris Wyres.
“The TBS system is a turnkey solution for manufacturers to be able to put unique codes onto packaging – everything from 2D bar codes and batch numbers through to expiration dates and websites can be included,” adds Adrian Simmons, managing director of TBS. “The data is applied by a high precision, low power laser, which delivers information that is easy to read with a smart phone and has low reject rates. The system can be used with modular lasers, two on every line to ensure 100% up-time, or in-house systems and the complete setup is linked to an ERP system. This ensures complete traceability of cans through the entire supply chain; in case of any recall issues. The data mark is also covered with a clear varnish, so there is no risk of rubbing or removal of the information, giving an even higher level of security and confidence in the system for the manufacturer and consumer.”
TBS and Datalase are now working with a number of manufacturers of dairy products to include this enhanced product authentication solution.
Total Brand Security (TBS) produces both the ink formulation and the marking technology, which utilize the proprietary color change technology from Datalase. Under the White Dot Ink brand, TBS has developed a new secure marking solution that enhances traceability, security and product authentication for products known to be at risk from counterfeiting or contamination and security issues.
“The White Dot Ink solution is a great step forward, enabling brand owners to print high quality QR codes on can ends, which allows consumers to quickly learn more about the product and validate its authenticity by scanning the code with their mobile phone,” says Chris Wyres.
“The TBS system is a turnkey solution for manufacturers to be able to put unique codes onto packaging – everything from 2D bar codes and batch numbers through to expiration dates and websites can be included,” adds Adrian Simmons, managing director of TBS. “The data is applied by a high precision, low power laser, which delivers information that is easy to read with a smart phone and has low reject rates. The system can be used with modular lasers, two on every line to ensure 100% up-time, or in-house systems and the complete setup is linked to an ERP system. This ensures complete traceability of cans through the entire supply chain; in case of any recall issues. The data mark is also covered with a clear varnish, so there is no risk of rubbing or removal of the information, giving an even higher level of security and confidence in the system for the manufacturer and consumer.”
TBS and Datalase are now working with a number of manufacturers of dairy products to include this enhanced product authentication solution.