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Iran's Asan Pack enters label market with three MPS presses

August 2, 2016

The two 8-color EB presses will print labels and the 10-color EF press will print shrink sleeves and flexible packaging.

MPS has confirmed the sale of three presses to Asan Pack, Iran's largest producer of corrugated carton and package printing. With the addition of two MPS EB 370 and an EF 430 flexo presses to its extensive production facility, Asan Pack is set to enter a new market of label printing.

According to Wim van den Bosch, CEO of MPS, the sale was historic for both companies. He says, “After years of economic sanctions, Iran is now the center of attention for many multinational companies, and Asan Pack is responding to this demand. We are pleased to have been selected by Asan Pack as a partner for their three presses that will pave the way to new markets in narrow web print.”

Located in Qazvin, Asan Pack’s current operations are in a 45,000 square meter factory with over 350 employees, with new facilities planned within the coming year. Producing 80,000 tons of corrugated cartons and 20,000 tons of cardboard packaging with multi-color printing per year, Asan Pack has become a leading package production company in Iran, working with reputable brands such as Nestle, Danone, BAT (KENT), SONY and Samsung, in addition to many other well-known Iranian brands. With Iran’s population of over 75 million people, Asan Pack has received a considerable demand for label printing over the years and is now entering the market, focusing on customers in Iran and neighboring countries.

The two 8-color EB presses for Asan Pack will be used to print labels and their 10-color EF press will initially print shrink sleeves and wraparound flexible packaging. All presses have delam/relam units and the EF is also equipped with screen and double rewinder units for quick changeovers. With this product mix and press configuration, Asan Pack is equipped to provide a broad range of printing and converting requirements for their customers.

All three presses will be installed at Asan Pack in September 2016, and four of their operators have already successfully completed MPS flexo training and received their certificate of completion. Mehrdad Nabatchian, CEO at Asan Pack explains why the company chose MPS for all three presses: “All of our printing machinery is represented by top European brands, as we seek high standards in our production investments. We identified MPS as a reliable partner with superior technology, and they also offered a thorough training program for our operators who are new to flexo and the label printing process. We are excited to receive our new MPS presses and embark into the world of narrow web label printing.”

Asan Pack learned more about MPS presses at Labelexpo Europe after two separate meetings with Reza Sah (MPS Iran sales representative) and following discussions with the local MPS Agent in Iran, Reza Mahmoudi (Paya Pardaz Ayandeh). Asan Pack accepted an invitation to visit MPS headquarters in the Netherlands for another live press demonstration in the company's Technology and Expertise Center. The final negotiations took place at the Asan Pack headquarters in Tehran.

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