Additionally, it was a key priority for both CCEP and Constantia Flexibles that the labels be recyclable. Therefore, Constantia Flexibles gravure-prints the labels on Avery Dennison’s recyclable CleanFlake material. This is the same material that they use on the original Glacéau Smartwater so that rather than becoming waste, the labels will be retained and used to make new products. The use of this material means that the Glacéau Smartwater business will recycle around 70 tons of waste each year and the carbon footprint of CCEP’s Morpeth factory will be reduced by approximately 80-100 tons of CO2 per year.
Jane Buckley, operations director at CCEP Morpeth, comments: “With around half of the total carbon footprint of our products coming from packaging, we are determined to set the standard for sustainability in this area, and we were one of the first UK businesses to sign all three of the Courtauld Committee pledges. We are very excited to be working with some of the biggest organizations in the packaging and recycling spheres who share our commitment to support the circular economy.”