Jorge Garduño, CEO of Coca-Cola for Spain and Portugal, calls Royal Bliss one of the company's “big bets for 2017." To bring this product line to market, Coca-Cola partnered with Constantia Flexibles for the front labels. Constantia Flexibles created a wash-off pressure sensitive label. This label consists of a 45 micron clear shrinkable film that was gravure printed with seven colors using their Thermowash technology. This technology ensures that the inks and adhesives are completely extracted in the bottle washing process. They also created a pressure sensitive label using screen/flexo print for non-returnable bottles.
Coca-Cola Spain is very pleased with the look and efficiency of the label. “We are committed to HORECA and we want to give those thousands of customers a range of products with which they can continue to amaze their customers,” says Paloma Cruz Caridad, Sparkling SD brand director Iberia at The Coca-Cola Company.