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Innovia Films launches new IML film

March 15, 2017

RayoForm ICU has been specifically developed to maximize brand impact with the use of clear containers.

Innovia Films continues its focus on providing brand managers the features they require to make their products succeed in demanding market environments with the launch of RayoForm ICU. This new crystal clear in-mould label film is produced using Innovia's bubble process.

Richard Southward, global product manager, labels, explains, “There is a continued trend toward clear containers. Brand managers favor them because they allow consumers to see the nature, quality and color of their products before purchase. Clear containers also allow brands to enhance their on-pack branding and offer greater shelf impact.”

RayoForm ICU has been specifically developed to maximize brand impact with the use of clear containers. It also maximizes printing and molding performance and efficiencies. Print trials have shown ICU can readily exceed industry standards for sheets per hour. The film's balanced mechanical properties offer potential SKU reduction as sheets can be sheet-fed in multiple directions. For the molder, RayoForm ICU offers increased productivity through faster label handling, enhanced container shape retention and more efficient stacking.

Richard Southward continues: “RayoForm ICU is currently available in thickness of 58 micron/230 gauge. We are already seeing a lot of interest in this new product and are happy to provide trial reels to prove its excellent performance.”

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