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Labelexpo's 'Sharp' badges



The UK's Sharp Labels is enjoying success in the niche exhibition market.



By Steve Katz, Editor



Published October 1, 2013
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Sharp Labels, in Sudbury, Suffolk, UK, supplied the name badges for this year's Labelexpo Europe in Brussels. The company is enjoying success in a new niche, establishing a growing reputation in the exhibitions market. Alongside its Labelexpo contract, Sharp Labels will be printing more than 1 million badges in 2013 for 120 exhibitions across Europe and the UK.


Sharp Labels MD John Sharp (r) and Director Steve Baker with the Ryobi 4502MCS

Sharp Labels – launched 25 years ago from a garage – spotted the potential in the exhibitions market after the demand for fanfolded computer labels dropped.


John Sharp, managing director of Sharp Labels, says, "We were using the Ryobi 4502MCS for computer labels, but when the market disappeared we looked for another application to maximize the machines flexibility and reliability. By installing a UV drier to the Ryobi we can print up to 10,000 labels per hour so we looked to find a market that would suit this."


The exhibition market for Sharp Labels has grown rapidly, boosted by a strong relationship with N200 – one of Europe's leading event registration, ticketing and data intelligence companies. "As a dynamic and growing business, it made sense for us to look for other markets and the equipment allowed us to expand our business into an area we had not ventured into previously."


Established in 1987, Sharp Labels is now one of the leading suppliers of labels and tickets for the electronic data market. For more information go to www.sharplabels.co.uk


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