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The Lauterbach Group's 'Machine Agnostic' Approach



A new Domino N610i digital press marks the beginning of the Wisconsin converter's commitment to digital printing.



Published July 1, 2014
Related Searches: Label press Digital label press Digital label Label printing
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A forklift hums as it pulls a large wooden crate from the back of a truck, stacking it neatly next to a row of shelves populated with stacks of colorful labels and marking products. Several more of the large crates wait to be loaded in. The employees at the Lauterbach Group – a label printing, marking and packaging company in Sussex, WI, USA, eagerly await the unveiling of their new Domino N610i digital label press – only the second in the United States currently installed.

 


The Domino N600i
Despite the press's operating speeds of 75m/min, vibrant UV curable inks, and 600 dpi native print resolution, Shane Lauterbach – the Lauterbach Group's CEO – talks about the company’s true priorities. “It’s an amazing piece of machinery, but I always preach that we need to be ‘Machine Agnostic’ around here,” he says. “Some people give me a funny look, but machines are a means to an end. What is right for one customer’s product is not always right for the next.”

Although the company is known for its expertise in flexographic printing, converting, and direct mail supplies, they frame their mission differently. “We protect our customer’s brands, plain and simple,” says Heath Lauterbach, head of R&D. “They trust us with their most important asset – the representation of their company as it exists in the world. We have a painstaking approach to ensuring product consistency, and we work with the customer to focus on every last detail of the process.”

The breadth of product marking offered by the company is impressive for its size. “Even though we produce small to large orders, we’ve figured out some really unique solutions for some customers, almost like a small custom shop,” adds Brent Lauterbach, VP of sales. “We have an entire department dedicated to keeping an eye on the future and innovating constantly.”

“The arrival of this machine is just the beginning of our commitment to a comprehensive digital workflow future,” says Shane. "In addition to the product characteristics and the quality of our product production, it is the data, the information that revolves and flows about the client’s products within a given market that is so exciting to use to help our clients brand. The ability to help refine a message that shows our clients passion for it products and services is so cool. We are building a one-stop shop for all of our customer’s visual asset management, which will make it easier than ever for them to ensure their brand is safe in our hands, and in the market.”




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