Greg Hrinya, Associate Editor08.25.15
Paisley Farm, a pickled relish and vegetable provider based in Willoughby, OH, USA, has expanded its product line to include six new premium flavor combinations. The J.W. Paisley Signature Collection consists of new branding and structural packaging, which includes a custom 16 oz. glass jar with a deep-skirted closure and a new label design that features more of the product.
Berlin Packaging’s Studio One Eleven created the concept, which is highlighted by label architecture that reveals the contents through the top two-thirds of the glass. The product also includes a tapered jar structure that is capped with an 82mm deep-skirt lug closure. This feature is intended to replicate home canning.
“As we were preparing to launch the new Paisley Farm Signature Series, we realized that we wanted to refresh the packaging,” says Ken Anderson, Paisley Farm owner. “We were excited about the new Signature Series and wanted to create a package where the product could be showcased. We wanted to create a smaller label so the fresh colors of the products would stand out among other relishes. We wanted to create a jar that felt great in your hand; something that was comfortable to hold and easy to open.”
A white silk-screened Paisley Farms brandmark, woodcut-style farm scene graphic is included on the high-gloss, pressure sensitive label. The label is embedded in a debossed channel near the base, which, according to the company, allows for quick identification and shoppability among Paisley Farm’s various SKUs.
A hand-drawn cursive J.W. Paisley signature is located on the top two-thirds of the bottle to promote heritage and quality. In addition, the company’s logo is lithographed on top of the cap to further reinforce the brand as customers open and close the product.
Paisley Farm’s products are recommended for use with items such as grilled meats, fish and pasta salads. “Perhaps one of the most exciting changes was to include uses for products on the jar cap,” adds Anderson. “The jar cap is a great piece of real estate that we had not maximized before. We love how the packing turned out.”
Studio One Eleven, the design division of Berlin Packaging, works with companies varying from Fortune 500 to family-owned. Its label and packaging designs have been featured on products in the automotive, beverage, food, household and personal care markets, among others. The company worked to bring a “small-batch” feel to Paisley Farm. “Berlin was involved in every step of the way,” explains Anderson. “First, they really listened to our vision. We described the history of the company and the tradition of our recipes. They understood our mission to create a product that delivered the unexpected–a mix of fabulous ingredients with amazing flavor combinations. They got it and went to work. One of the first tasks was to create the packaging. We were in Chicago and the jar was produced on Berlin’s 3D printer. We could hold the jar and knew it was exactly what we wanted. Berlin led the design of the label and cap, and we were so impressed with the finished product. They were great partners.”
The jar maintained attractive packaging without deviating from the company’s rich tradition. James Warner founded the company in 1945 upon returning from World War II, where he served as a pilot. Using the leadership skills he acquired in the military, Warner began growing tomatoes on his grandfather’s farm in rural Ohio and selling them to local grocers.
In order to survive the cold winter months, Warner picked and pickled green tomatoes. “Pickled Green Tomatoes were such a hit, that he quickly decided to focus all of his efforts in that direction,” says Anderson. “When he expanded his offerings to include Dilled Brussels Sprouts, Dilled Onion Rings, and Sweet Cauliflowers, Paisley Farm was born.”
Currently, Paisley Farm offers new flavors like Caribbean Mango Pepper and Chunky Cranberry Apple Spice to go along with traditional favorites such as Zesty Mushrooms and Sweet Pepper & Apple. According to Anderson, the company has received positive feedback. “The customer reaction has been fabulous,” he adds. “People immediately recognize the brand and are curious to pick up the jar and check out the new products. We have also heard from a number of people who love to up cycle the new jar. We have seen pictures of candles and chandeliers made from our jars.”
Berlin Packaging’s Studio One Eleven created the concept, which is highlighted by label architecture that reveals the contents through the top two-thirds of the glass. The product also includes a tapered jar structure that is capped with an 82mm deep-skirt lug closure. This feature is intended to replicate home canning.
“As we were preparing to launch the new Paisley Farm Signature Series, we realized that we wanted to refresh the packaging,” says Ken Anderson, Paisley Farm owner. “We were excited about the new Signature Series and wanted to create a package where the product could be showcased. We wanted to create a smaller label so the fresh colors of the products would stand out among other relishes. We wanted to create a jar that felt great in your hand; something that was comfortable to hold and easy to open.”
A white silk-screened Paisley Farms brandmark, woodcut-style farm scene graphic is included on the high-gloss, pressure sensitive label. The label is embedded in a debossed channel near the base, which, according to the company, allows for quick identification and shoppability among Paisley Farm’s various SKUs.
A hand-drawn cursive J.W. Paisley signature is located on the top two-thirds of the bottle to promote heritage and quality. In addition, the company’s logo is lithographed on top of the cap to further reinforce the brand as customers open and close the product.
Paisley Farm’s products are recommended for use with items such as grilled meats, fish and pasta salads. “Perhaps one of the most exciting changes was to include uses for products on the jar cap,” adds Anderson. “The jar cap is a great piece of real estate that we had not maximized before. We love how the packing turned out.”
Studio One Eleven, the design division of Berlin Packaging, works with companies varying from Fortune 500 to family-owned. Its label and packaging designs have been featured on products in the automotive, beverage, food, household and personal care markets, among others. The company worked to bring a “small-batch” feel to Paisley Farm. “Berlin was involved in every step of the way,” explains Anderson. “First, they really listened to our vision. We described the history of the company and the tradition of our recipes. They understood our mission to create a product that delivered the unexpected–a mix of fabulous ingredients with amazing flavor combinations. They got it and went to work. One of the first tasks was to create the packaging. We were in Chicago and the jar was produced on Berlin’s 3D printer. We could hold the jar and knew it was exactly what we wanted. Berlin led the design of the label and cap, and we were so impressed with the finished product. They were great partners.”
The jar maintained attractive packaging without deviating from the company’s rich tradition. James Warner founded the company in 1945 upon returning from World War II, where he served as a pilot. Using the leadership skills he acquired in the military, Warner began growing tomatoes on his grandfather’s farm in rural Ohio and selling them to local grocers.
In order to survive the cold winter months, Warner picked and pickled green tomatoes. “Pickled Green Tomatoes were such a hit, that he quickly decided to focus all of his efforts in that direction,” says Anderson. “When he expanded his offerings to include Dilled Brussels Sprouts, Dilled Onion Rings, and Sweet Cauliflowers, Paisley Farm was born.”
Currently, Paisley Farm offers new flavors like Caribbean Mango Pepper and Chunky Cranberry Apple Spice to go along with traditional favorites such as Zesty Mushrooms and Sweet Pepper & Apple. According to Anderson, the company has received positive feedback. “The customer reaction has been fabulous,” he adds. “People immediately recognize the brand and are curious to pick up the jar and check out the new products. We have also heard from a number of people who love to up cycle the new jar. We have seen pictures of candles and chandeliers made from our jars.”