White Papers / Tech Papers

Using Metrics to Back Up Eco-Friendly Ink Claims

September 28, 2015

Sun Chemical’s Sustainability Policy and Reports Provide Data Printers Can Use to Manage Their Business

While printers are doing many things to improve operational efficiencies, a new challenge facing converters is an increase in customer demand for “green” or eco-friendly solutions for their packaging.

Meanwhile CPGs view sustainability as a way of lowering their impact on the environment while providing them with cost-saving opportunities through such things as light-weighting packaging and conserving material resources.

Package printers are more than willing to meet customer demands and tout their environmental stewardship, but when it comes to inks, there remains skepticism that many “low-VOC” inks advertised by ink manufacturers actually are as environmentally friendly as they claim. Many want hard facts and figures to prove those claims.

It is for this reason that Sun Chemical developed data-driven methodologies to assess its impact on the environment to use as a guide toward the innovation of processes and products that are more sustainable simultaneously from an economic and environmental dimension. This white paper explains how Sun Chemical reports these metrics and gives examples of products that meet the criteria for “eco-friendly” ink claims.