White Papers / Tech Papers

Advancing Package Graphic Quality through HD Plate Technology

February 17, 2015

Sun Chemical’s HD Plate Technology Helps Packaging to Stand Out on Store Shelves

The goal of every brand owner is to sell products in packaging that stands out on the grocery aisle and captures the attention of consumers. In fact, studies show that a package has just nine seconds to make an impression that leads to an impulse purchase.

Package graphics and presentation quality are critically important in helping consumers decide on a purchase. One way to help packaging truly pop off the shelf is to print the graphics with high-definition plate technology.

This white paper will show how Sun Chemical HD plate technology can help printers bring their customers better print quality by expanding tonal range and creating a wider color gamut as well as printed line screen (lpi) without an expensive investment in new equipment.

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