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Advancing Package Graphic Quality through HD Plate Technology



Sun Chemical’s HD Plate Technology Helps Packaging to Stand Out on Store Shelves



Published July 21, 2014
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The goal of every brand owner is to sell products in packaging that stands out on the grocery aisle and captures the attention of consumers. In fact, studies show that a package has just nine seconds to make an impression that leads to an impulse purchase.

Package graphics and presentation quality are critically important in helping consumers decide on a purchase. One way to help packaging truly pop off the shelf is to print the graphics with high-definition plate technology.

This white paper will show how Sun Chemical HD plate technology can help printers bring their customers better print quality by expanding tonal range and creating a wider color gamut as well as printed line screen (lpi) without an expensive investment in new equipment.






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