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Goose Island challenged Constantia Flexibles to execute on an idea to add a flag to the neck label, drawing consumer attention at the shelf and highlighting Goose Island’s legacy as the originators of bourbon barrel aging. The neck label is a full wrap with a 5/8" tab that pops out from the bottle. Special treatment was applied to the neck label to allow for two-sided printing of the flag component and to ensure it maintained its perpendicular shape once applied. The back label was tapered to match the taper of the bottle with a custom diecut shape.
The Bourbon County Stout brand began back in 1992 when its brewmaster broke the mold by brewing a stout beer in barrels that previously held Jim Beam bourbon. Bourbon County Stout was a huge hit that helped launch the barrel-aged stout movement. To this day, Bourbon County Brand Stouts are sought after by beer enthusiasts.
For 23 years, Goose Island has released only a limited quantity on Black Friday. While many flock to shops, beer lovers stand outside for hours and sometimes days to get their hands on the year’s Bourbon County series.