on its Chinese base
Esko-Graphics (the Belgium-based prepress group that evolved from last year’s merger between Barco and Purup-Eskofot) is the latest European graphics vendor to invest heavily in Asia-Pacific expansion. In this case the target is “Greater China”: the Chinese Republic, Taiwan, Hong Kong and Macau. Former group companies have been present in this region since 1993 with offices in Beijing, Shanghai, Guangzhou and Taipei. The current force of 10 sales and service specialists will be expanded with new sales, marketing and business development departments, with the main office in Shanghai. Esko-Graphics also has offices in Australia, India and Korea that report to the Singapore-based Asia-Pacific headquarters.
Mark Lin has been appointed general manager for the Greater China region. He returns to the group after a brief association with Creo as sales director for Taiwan and for Packaging in Asia Pacific. Before then he was a regional manager in China for Barco Graphics. The Chinese market offers huge opportunities, with an expected annual 7-8 percent growth rate for the next 10 years. In contrast with the Western world, many Chinese printing companies integrate commercial and packaging printing, and use multiple printing processes (offset, flexo and gravure).