07.20.05
Ink partnership intensifies fight against fakes
Overt or covert security related inks play a pivotal role in the constant fight against counterfeit products, including pharmaceuticals. With this in mind, InkSure Technologies has teamed up with Security Industries, a new business unit formed by Merck of Darmstadt, Germany, as part of a global marketing partnership. The latter combines the know-how and products of Merck’s Pigments and Liquid Crystals divisions. It specializes in overt marking materials that can immediately identify whether a product is real or fake. InkSure specializes in machine-readable covert security markings, which require specialized readers to detect embedded features that are invisible to the naked eye. When both technologies are combined, the result is a multi-tiered security feature with multiple authentication levels.
“Merck’s Security Industries and InkSure each have distinctly different technologies that fit well together to offer a combined, double-barreled protection against counterfeiting,” says Michael Weiden, manager of Security Industries. Yaron Meerfeld, CEO of InkSure Technologies, adds: “InkSure has access to the ticketing and brand protection industries, while Merck has customers in the banknotes, pharmaceutical and cosmetics industries. Our cooperation will enable each company to reach a wider customer base, while providing our respective customers a broader array of authentication solutions.” The new business unit has assembled a team of security experts from Merck’s divisions in Germany, the USA and the UK. They are marketing the specialized security products through Merck companies around the world.
Overt or covert security related inks play a pivotal role in the constant fight against counterfeit products, including pharmaceuticals. With this in mind, InkSure Technologies has teamed up with Security Industries, a new business unit formed by Merck of Darmstadt, Germany, as part of a global marketing partnership. The latter combines the know-how and products of Merck’s Pigments and Liquid Crystals divisions. It specializes in overt marking materials that can immediately identify whether a product is real or fake. InkSure specializes in machine-readable covert security markings, which require specialized readers to detect embedded features that are invisible to the naked eye. When both technologies are combined, the result is a multi-tiered security feature with multiple authentication levels.
“Merck’s Security Industries and InkSure each have distinctly different technologies that fit well together to offer a combined, double-barreled protection against counterfeiting,” says Michael Weiden, manager of Security Industries. Yaron Meerfeld, CEO of InkSure Technologies, adds: “InkSure has access to the ticketing and brand protection industries, while Merck has customers in the banknotes, pharmaceutical and cosmetics industries. Our cooperation will enable each company to reach a wider customer base, while providing our respective customers a broader array of authentication solutions.” The new business unit has assembled a team of security experts from Merck’s divisions in Germany, the USA and the UK. They are marketing the specialized security products through Merck companies around the world.