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Stora Enso refocuses

October 18, 2005

Stora Enso refocuses
labels strategy
The sales organization of Stora Enso’s Global Specialty Papers group is being reorganized to combine its Label Papers and Technical Papers businesses into one sales team. “We have identified growing synergies between the “wet strength” and self-adhesive label markets, both of which were previously supported by separate sales teams,” said Steve Liakos, vice president, sales. The aim is to offer a broader range of speciality papers to meet changing demands in the industry.
The newly combined Label and Technical Papers sales team will focus on products for the food and beverage industries. The group also supplies direct thermal and face papers for layering applications, along with premium thermal transfer and release liner base papers.
As part of the realignment, Eckhard Kallies has been promoted to global sales director, Label and Technical Papers. Kallies will lead the team’s sales efforts from his current location at Stora Enso’s mill in Uetersen, Germany. The Flexible Packaging Papers sales team will remain separate with focus on offering paper based packaging solutions for dairy, snack, confection, pet food, cigarette, pharmaceutical, soap, toiletries, and cosmetic applications. Keith Damarell will continue to lead this team as global sales director, flexible packaging papers, based in Stevens Point, WI, USA.