The parent company of Kurz Transfer Products, Kurz Group, has become a member of the PrintCity Global Alliance. PrintCity is a cross-industry strategic alliance that fosters cooperation across the graphic arts value added chain.
The alliance has approximately 40 member companies. Its goal is to help respond to some of the major ongoing challenges facing the graphic arts industry. These include optimizing complete workflow and production processes in an open systems approach within the packaging, commercial printing and publishing sectors by demonstrating practical solutions with combined technology and expertise.
Peter Ebert, head of advertising at the Kurz Group, said: “We have been involved in several projects with PrintCity members over the past couple of years, particularly projects involving packaging and brand protection. Following the successful completion of these, we felt it was only logical that we become a formal member of the network.”
Kurz, which has its headquarters in Germany, provides a series of magnetic foils and holographic foils to various business sectors, including credit card producers.