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Variable data study now available



Published January 23, 2007
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Variable data study now available
The Industry Measure (formerly TrendWatch Graphic Arts) has released a study on variable data print (VDP)/variable imaging (VI) pricing practices. The Industry Measure mini-report, “Pricing for Variable Data Print: Baseline Data on What the Industry Is Doing Now”, is aimed at printers and other VDP producers and is priced at $299.
Data includes the percentage of respondents offering VDP in-house or outsourcing it; preferred pricing models (such as all-in-one package price or individual line-item invoicing); which services VDP producers are itemizing separately; whether respondents are pricing individual services by value or cost-plus; and top challenges faced in pricing VDP jobs.
The online survey of 100 respondents reveals that the most common pricing models are polar opposites — all-in-one package pricing and individual line-item invoicing — with nearly equal percentages of respondents citing each pricing model.
Details are available at The Industry Measure eStore online at www.theindustrymeasure.com, or by phone at 866-873-6310. Customers can download the report in PDF Acrobat format immediately after purchase.


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