Esko adds dynamism with a visual angle
Dynamic print visualization sounds like someone has been at the magic mushrooms. In fact, the patented technology is said to give users a realistic rendering of substrates, inks and special finishes for design, packaging and general print applications. Esko, the prepress systems integrator, now includes it in its portfolio after acquiring Stonecube Ltd., located near Bristol in the UK. Esko Visualizer is the first product resulting from a joint development of the 3D based software, which is now shipping. It allows designers, brand owners and packaging producers to evaluate and discuss the impact of the actual substrates, inks and special finishes intended for the final product.
Stonecube has offered software products based on this technology to the general design and print market for several years. Besides packaging and labels, target applications include high value added printed items, including CD covers and greeting cards. PrintDevizor and PrintDevizor Pro allow users to realistically view and experiment with variations of print and finishing options, interactively in 3D environments, and with true lighting conditions. They are available for Apple and Windows platforms.