After so many disappointing developments over several decades, the headline “Breakthrough in linerless labels” must rank as one of the more boring headlines (along with “Small earthquake in South America” and “Worthwhile Canadian initiative,” to name but two). But after the slow encroachment of linerless into the wine label market comes news that a major cosmetics group, France’s Yves Rocher, has abandoned pressure sensitive in favor of linerless for all its secondary labeling.
Production manager Pierre Bouchet sees two advantages in the move: “As a highly eco-sensitive group, we want to reduce packaging waste. The absence of any release liner means that for this labeling operation we cut our waste by a staggering 97 percent. We also reduce storage space, by having 50 percent more labels per roll, and of course we can cut our costs. This is a good example of doing good by being smart.” Labeling equipment for the new line, provided by Domino, is said to be giving trouble-free performance.