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Swiss Converter extends International coverage

November 30, -0001

Swiss Converter extends International coverage
Switzerland’s Pago is one of that country’s – and the world’s – leading label converters. From its corporate headquarters in the quaintly named town of Grabs, it has just announced a reorganization of its international marketing and sales network with the creation of a “Product Decoration for International Brands” business unit. “This business unit will bring together all the relevant corporate functions, from customer advice and product development, through manufacture to marketing and distribution,” says group Marketing Manager Emanuel Schäpper, “For the very first time, a separate business unit of the Pago Group will be focusing exclusively on high volume and highly complex international business in decorative labels.”
This organizational change is consistent with moves by other leading converters to meet demands by international brand owners for one negotiating partner worldwide for their label and product decoration purchases.
At the same time, Pago has also announced the extension of its service in Asia with a wide reaching manufacturing and sales partnership with Salee Printing Company. Based in Bangkok, Thailand, Salee is one of the leading manufacturers of self-adhesive labels in Southeast Asia. “In the future, close cooperation and an intensive exchange of know-how will be established between the two businesses,” says Pago’s Dirk Lautenschlager. “This is part of our global strategy to ensure that customers benefit from transcontinental, coordinated service with local production facilities and logistic concepts for high-quality decorative labels.”