Primera Technology has announced its new RX900e Color RFID Printer. The company says the RX900e is the world’s first and only full-color, on-demand label and tag printer that also has built-in RFID encoding technology. The RFID reader/encoding module is supplied by Intermec. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000-b and -c specifications. Printer drivers are included for Windows XP/Vista/7 along with NiceLabel SE for Primera and a starter version of Seagull Scientific’s BarTender label design/RFID software. The RX900e is available now from Primera’s resellers and distributors worldwide.