In addition to celebrating its 25th year, Acucote launched its new website in early March. The revised website provides customers with a resource to keep them connected to the organization and to the adhesive coating industry. Updated daily, the website provides insight into Acucote’s capabilities and the services it provides to customers.
Newly added features include downloadable facestock, liner and adhesive selection guidelines. Customers can also complete purchase order forms and submit new opportunity forms to disclose information regarding a new application directly to Acucote’s business development team. Gene Lauffer, vice president of sales, says, “When we made the decision to update our website we had two goals in mind: usefulness to our customer base and ease of navigation. Based on customer feedback so far, I believe we have accomplished both.”