The optional Spark workshops are an opportunity for Dscoop members to dive deep into hands-on learning about specific topics that can “spark” and motivate growth and change within their businesses.
Spark topics are led by industry leaders RIT, Infotrends and HP, and will be held in two separate sessions on Thursday, Feb. 21. Attendees can choose between topics that include:
•Selling Digital Value Proposition for Labels
•Building a Strategic Marketing Plan
•Targeting Sign and Display Vertical Markets for Growth
•Social Media in an Evolving Industry
•Digital Marketing Toolkit
“Dscoop caters to our members’ needs, and what we’ve heard is that members are looking for opportunities to have in-depth education on targeted topics to guide their company through these challenging times,” says Howard Owen, Dscoop8 chairman and owner of Stafford Printing. Over its seven-year history, the Dscoop annual conference has grown steadily in attendance as well as partner participation. The 2012 event in Washington, DC attracted more than 2,000 print professionals and 95 partners that provide complementary products and services to graphic arts businesses.
In other Dscoop news, the association held its first EMEA (Europe Middle East Africa) conference “Print United” November 7-9, in Barcelona, Spain. The event drew over 500 attendees and offered three learning tracks (commercial print, label & packaging and business, sales & marketing), and offered a sold out “solutions showcase” that was regarded by attendees and organizers to be a success.
“As conference chair to the Dscoop EMEA inaugural event, I leave with an immense sense of pride and joy. Having planned this conference for the last 18 months, we had questions,” says Jon Tolley, Dscoop EMEA conference chair. “Since the very first discussions we have asked ourselves if this could be done in Europe, the Middle East and Africa. Can we really share? What is a great location for the party? Does the content match our expectations and standards? Have we thought of all finishing touches? Having seen all this unfold right before my eyes has been nothing short of amazing.”