The eighth annual Dscoop (Digital Solutions Cooperative) conference, Dscoop8: Spark, held February 21-23, 2013, in Nashville, TN, USA, was a sold out affair with more than 2,000 print professionals in attendance and nearly 100 exhibitor/partners taking part in the Solutions Showcase.
Business motivational speaker Mark King, CEO of golf brand TaylorMade, and The New York Times bestselling author Gary Vaynerchuk, were this year’s keynote speakers. Both shared inspirational stories with the theme of motivating Dscoop members to explore new innovations and opportunities.
King focused on leadership. “Leaders are always in a transformational state,” he said. “Technology effects all of us every moment of every day and is reshaping our lives. While that sounds wonderful, it puts a tremendous burden on leaders to adapt to technology.” A way to overcome these new challenges imposed by emerging technologies, King stressed that today’s leader should “distribute the leadership, particularly to those that see their role as “more than just a job.”
The profile of a great employee has dramatically changed, King said. “Twenty years ago, a great employee was smart, diligent and loyal. Today, the employee profile is passionate, creative and takes initiative.”
Gary Vaynerchuk, founder and CEO of a social media brand consulting agency, video blogger, and co-owner and founder of www.winelibrary.com, took his audience through how he came to use the internet and social media to achieve his business goals. He voiced his thoughts about how print owners need to adapt to the changing world of the consumer.
“Word of mouth is driving the economy,” Vaynerhcuk stressed, pointing to social media sites, particularly Twitter, as vehicles for getting the word out about your business.
In response to business owners resistant to changing and adapting to new technology, he said, “Being romantic about your business is a sure way to go out of business. “
To open the sold-out three-day conference, Eric Hawkinson, Dscoop’s executive director, spoke to the crowd of more than 2,000 print professionals. Attendees to this annual event include business owners, executives and technology experts, all users of HP Indigo and HP Scitex technology. Designed as high-value resources to help Dscoop members succeed in today’s changing print market, Hawkinson unveiled Dscoop University and the Dscoop Print Directory.
Dscoop University, powered by HP, is a community-driven training program for print service providers. The program has a single objective: build printers’ knowledge to drive business growth. The curriculum will span multiple market segments and functional tracks that include marketing, sales, operations and technology-specific topics.
The course curriculum will largely be derived from the real-world knowledge and experiences of Dscoop members, supplemented by HP resources and best-in-class industry information providers.
“A unique attribute of the Dscoop community is its ‘members helping members’ platform of knowledge sharing,” said Hawkinson. “That same element of member-driven content will significantly factor in Dscoop University’s value for its attendees. It will also be a real differentiator against other business development and training programs offered elsewhere in the print industry.”
The curriculum will be continuously updated to maintain its relevance and value amid shifts in market behavior and technology advancements.
Dscoop University will offer dual-platform learning through both online and in-person venues. Through a secure web portal, attendees will have 24/7 access to course content. Additionally, interactive instructor-led classroom sessions, based on member needs, will be offered on a range of topic tracks in various locations.
“Our members are busy running their businesses and busy people want the ability to learn at their own pace from wherever they are,” Hawkinson said. “Our site offers immediate, continuous and asynchronous access to rich educational content.”
Dscoop is partnering with the HP Graphics Solutions Business to develop and deliver this program.
“Print service providers pride themselves on delivering innovative, digitally printed products and are always looking to diversify their services,” said Stephen Nigro, senior vice president, Inkjet & Graphics Solutions, HP. “By collaborating with Dscoop to empower our customers with a wealth of knowledge, we plan to deliver the industry’s leading, community-driven educational resource.”
Dscoop Print Directory
To further spur incremental business activity and growth, the Dscoop Print Directory will be launched as a web-based tool for brand owners and designers. This tool is designed to provide users with a quick way to research and connect with digital print service providers. The Directory will provide more than just contact information; it will also offer qualitative information about each participating print service provider’s capabilities. Any brand owner or designer can now efficiently source services according to their specific requirements.
The Dscoop Print Directory will be publicly viewable by any site visitor. Visitors will be able to search or browse according to print service provider name, location, print technology or capability, and other selection criteria.
“The Dscoop Print Directory is going to bridge the gap between digital print professionals worldwide,” said Gary Peeling, managing director, Precision Printing Co. Ltd. “It’s a great way for brand managers to utilize the wide-range of print marketing resources available and it will allow Dscoop members to showcase their unique and ever-evolving capabilities of digital printing to connect and share their services. The Dscoop Print Directory will launch in the spring and will be translated into nine different languages. Dscoop members are now able to access the directory and populate their information prior to launch.”
Key suppliers join forces
At Dscoop8, HP Indigo, Esko Artwork, ABG International and Label Traxx teamed up for a live workflow demo. The “Unleash the Power of Digital Workflow” presentation showed a label print job progress from artwork, to order, to prepress and then on to the digital press and digital finishing equipment.
Label Traxx MIS processed the order and passed the job details via JDF to Esko Artwork’s Automation Engine 12 (AE12) software. AE12 processed the art files and created the step and repeat according to Label Traxx’s instructions. Once the job was approved, the finished files were passed on to the HP Indigo’s DFE. The job was then be printed and finished in real time. All of the equipment was operated by experienced digital label converters. Representatives from Innovative Labeling Solutions, CL&D, and Matlet Group ran the MIS program, prepress software and the HP Indigo.