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GreenBlue to offer package design assessment



Published March 13, 2013
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Sustainability nonprofit GreenBlue has announced the addition of a new service to its Advisory Services offerings—a standardized packaging design assessment. Companies interested in designing more sustainable packaging can now take advantage of this service to receive an environmental life cycle profile of new packaging formats or an overall assessment of their current packaging portfolios in order to identify opportunities for improvement. GreenBlue will leverage its COMPASS (Comparative Packaging Assessment) software tool to perform these assessments.

“While companies can purchase COMPASS licenses for use by their internal design teams, this new Advisory Services option offers a convenient alternative to companies that do not have large packaging portfolios or do not have internal life cycle assessment capabilities but want to take a holistic approach in their design decision making,” says Katherine O’Dea, GreenBlue’s senior director of advisory services and innovation.

The new package design analysis service is being offered for primary or secondary packaging options. Using validated, generic industry life cycle data, the assessment will account for environmental impacts associated with the materials and processes used to bring packaging to market, while allowing decision makers to incorporate environmental parameters alongside economic factors. The confidential assessment will be based on a set of consumption, emissions, and packaging attribute metrics. The report generated, which will include a brief comparative sustainability assessment with dashboard graphics of up to four proposed designs, will provide an excellent tool to educate customers about a company’s sustainability efforts.


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