“Several trends have led to a skyrocketing demand for extended text labeling,” says President Jeff Salisbury. “A slower economy boosted coupon label usage and redemption and stimulated retail brands to utilize more on-pack coupon labels to increase retail sales. Increased FDA regulations and regulatory guidelines for personal care agriculture and food labeling as well as a trend toward foreign sales of personal care products has increased demand for additional content added to labels on ever-shrinking package sizes. This is where the booklet label or extended text label comes in, and Label Impressions is well-qualified to meet these markets.”
With dual webs complete with Fife web guides, a servo tension system, overhead bridge and a film package, the new Nilpeter press allows Label Impressions to better serve the market for coupon, booklet and expanded content labels via faster set-up/lead times and lower costs.