Label Impressions, Inc., Orange, CA, USA, has added to its promotional label printing capacity with the installation of a custom-built Nilpter press. By adding the new 13-inch press, Label Impressions has increased it’s booklet label production capacity. The dual web press features a glue system, dual web and overhead tower designed to dramatically reduce setup and run times for coupon labels, folded booklet labels and expanded content labels (ECL’s).
“Several trends have led to a skyrocketing demand for extended text labeling,” says President Jeff Salisbury. “A slower economy boosted coupon label usage and redemption and stimulated retail brands to utilize more on-pack coupon labels to increase retail sales. Increased FDA regulations and regulatory guidelines for personal care agriculture and food labeling as well as a trend toward foreign sales of personal care products has increased demand for additional content added to labels on ever-shrinking package sizes. This is where the booklet label or extended text label comes in, and Label Impressions is well-qualified to meet these markets.”
With dual webs complete with Fife web guides, a servo tension system, overhead bridge and a film package, the new Nilpeter press allows Label Impressions to better serve the market for coupon, booklet and expanded content labels via faster set-up/lead times and lower costs.