Packaging Spotlight

Innovative pouches and sleeves

March 13, 2017

Clondalkin Flexible Packaging Grootegast has developed a stand-up pouch for a new premium snack brand, while Clondalkin Kirchberg created a special glitter sleeve for its Winter Edition of Emmi`s on-the-go iced coffee Caffé Latte.

According to Clondalkin, the Minigustos label from Bayer is the world’s first premium brand for tasty, crunchy and attractive snack vegetables with a longer shelf life. The first vegetable to be released under the Minigustos label is a snack cucumber.

The extended shelf life properties of the food are made possible with a modified atmosphere packaging (MAP) solution from Clondalkin Flexible Packaging. The combination of specially selected materials and a micro-perforation allows the product inside to breathe and remain fresher for longer. The packaging extends the shelf life of the fruits and ensures a crunchy taste up to 12 days after harvesting.

With its first offering from Minigustos, Bayer aims to fill a void in Northern European, Canadian and US Markets where retailers and consumers have increasingly been asking for a tasty and crunchy snack cucumber with a longer shelf life.

Anne Jancic from Bayer explains: “There is an increasing demand for snack vegetables, and the Minigustos snack cucumber is the result of years of research and cultivation by skilled breeders and growers. But not only do we need confidence in the product itself but in the packaging. Key for us is to deliver a high-quality product. Clondalkin Flexible Packaging was able to provide us with the ideal solution and we are delighted with the end result.”

“It’s always exciting to be involved in a new product launch and even more rewarding when we get to demonstrate our technical expertise and innovation as we have with the Minigustos brand,” adds Martina Fidder, sales manager at Clondalkin Flexible Packaging Grootegast. “Our stand-up pouches, which offer sustainable, user friendly solutions, as well as food protection and extended shelf life properties, are becoming more and more popular.” 

Minigustos snack cucumbers are available in premium supermarkets throughout Northern Europe. Bayer has already received market requests from customers in Canada, Australia and China.

Stand-up pouches offer a lightweight, convenient, durable and environmentally friendly alternative to traditional packaging such as glass jars and aluminum cans. The option of all round print, together with high quality, multi-color print options means better branding and shelf appeal. They provide better food preservation properties and extended shelf life supporting the drive to reduce food waste.

Meanwhile, sponsor Emmi has chosen the motto “Go for Gold” for the FIS World Ski Championships, which will take place in St. Moritz in 2017. This theme needed to be reflected on the shrink sleeve for this year’s Winter edition of Emmi Caffé Latte.

Inspired by the glamor of St. Moritz and the motto “Go for Gold,” Clondalkin Flexible Packaging Kirchberg developed a special new type of glitter effect for this one-off edition. As a result, the Caffé Latte Winter edition sparkles, radiates and expresses a touch of glamour on the refrigerated shelf.

Marina Niederberger from Emmi comments, “We have been working with Clondalkin Kirchberg for several years on the Emmi Caffé Latte sleeve. We have an excellent relationship with Clondalkin Kirchberg. They take our needs and requirements very seriously and always strive to meet them exactly. Clondalkin Kirchberg thrives on tricky and challenging work.”

“We are proud to have successfully implemented the specific and technically delicate requirements of our customer once again,” says Rolf Zimmermann, sales manager at Clondalkin Kirchberg. “Together, with Emmi marketing, we found a very innovative solution for this year`s Caffé Latte Winter edition within a short time frame. If you have a project with high technical and quality requirements, then we are your partner.”
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