• Branding 3-D

    Branding 3-D

    We have talked about the importance of branding in this column before. In “What is in a name?” we discussed how we present our brand with our logo and our name. Now we are going to talk about how branding becomes the entire experience our…
    James Lowry and Christy Correll, Contributing Editors 09.10.12

  • Social media measurement

    Social media measurement

    Marketers have been doing what we now call “social media” for a long time: communicating with people through media and social interactions. The term social media, though, specifically refers to interacting with people on the Internet, whi…
    James Lowry and Christy Correll 07.10.12

  • The case for sales collateral

    The case for sales collateral

    Do print sales collaterals still have a place in today’s world? Many of our customers have ready access to any information they want thanks to the internet. Has that influenced how print sales collaterals are used? Absolutely. Does that mean th…
    James Lowry and Christy Correll 05.24.12

  • Branding


    What’s in a (brand) name?
    James Lowry and Christy Correll 04.19.12

  • Networking

    Networking is essential for anyone interested in generating new business. Salespeople are constantly building rapport with their customers and expanding their network of contacts. Let’s review some of the keys to networking successfully: Show…
    James Lowry 03.08.12

  • Online networking is a new concept for me. Help!

    While nothing beats getting to know people face-to-face when it comes to building strong, enduring business relationships, the Internet offers wonderful opportunities for expanding and maintaining your professional network. Take LinkedIn, for example…
    Christy Correll 03.08.12

  • Accepting the QR code culture

    James’ Take: QR codes are becoming very popular in our culture, which is not surprising because of their popularity in the Asian and European countries for years. They take advantage of technology that is becoming readily available, especially…
    James Lowry and Christy Correll 01.18.12

  • When it comes to advertising …

    Evoking emotions = more conversions
    James Lowry & Christy Correll 11.18.11

  • Print vs. Pixels

    Print & online advertising: Which is better for your business?

  • Making it Easy for Prospects to Find You

    We are going to go down memory lane again, but this time we are going to talk about how we made it easy for potential customers to find us before the advancement of technology. We used mediums that primarily involved printed materials that were deliv…

  • Tracking the Competition

    In our last column, we covered how to manager customer perception. Today, let's talk about identifying your competition and positioning yourself for success. In the business world, we must also get to know the competition in order to position ours…