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Labels and Packaging
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Licentious labels amount to a pack of lies
Reports of marketing and messaging problems are growing rapidly, in tandem with product quality control issues themselves.
Mark Lusky
04.04.24
The right words matter, especially on product labels
Product label accuracy, clarity, and completeness matter more than ever.
Mark Lusky
02.27.24
As printers grow bigger, customer service needs to be smaller
Compounding “bigger is better” customer service promises often is a lack of remediation channels when things go south.
Mark Lusky
01.22.24
Label printing, ESG, and customer service in 2024
What does the custom label printing industry look like for 2024 regarding adoption of ESG within companies?
Mark Lusky
11.15.23
Checking in on label printer customer service
Given all the chaos and commotion, it’s a good time to check in on how custom label printers are faring in the customer service realm.
Mark Lusky
10.10.23
The more we know, the simpler labels need to go
...
Mark Lusky
08.30.23
Labels offer ways to build or botch customer relationships
...
Mark Lusky
07.18.23
Customer service cornerstones for selecting your label printer…or anyone else
...
Mark Lusky
05.30.23
Will ChatGPT upend label creative and disclosure processes?
...
Mark Lusky
04.04.23
Labels – and customers – deserve professionalism
...
Mark Lusky
02.27.23
Develop labels that simplify consumer decision-making
Buyers will appreciate clarity of choice and the ability to select one product convincingly from a variety of options.
Mark Lusky
01.24.23
Food Labels
Food labels in customer service crosshairs
Way too many people buy into the latest fad-fueled pronouncements about what constitutes “healthy” and “unhealthy.”
Mark Lusky
11.14.22
If I launched a product manufacturing company today…
...
Mark Lusky
10.05.22
Back to basics
...
Mark Lusky
09.01.22
Many-splendored ways labels can provide customer service
...
Mark Lusky
07.20.22
To ‘B’ or not to ‘B’: that is the question
...
Mark Lusky
05.26.22
Customer service is the new marketing
Here, there and everywhere, discussion abounds about the vital importance of customer service to company success and growth.
Mark Lusky
04.07.22
Of expiring and perspiring: Two major label challenges
...
Mark Lusky
03.07.22
To peel or not to peel
...
Mark Lusky
01.26.22
Be a supply chain hero to customers amid trials and tribulations
...
Mark Lusky
11.11.21
Breaking News
AGH Labels North America appoints Rogelio Barba Villagran
SEI integrates Vetaphone on new Labelmaster KyoJet
Siegwerk collaboration targets circular economy
Flint Group announces leadership changes
Avery Dennison Medical addresses antimicrobial wound dressings
View Breaking News >
CURRENT ISSUE
April 2024
Supply Chain Report
Automated Converting Equipment
Flexo Market Update
Converter Spotlight: MCC hosts Packaging Summit
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