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  • Make labels do more to inform, inspire customers

    With the evolution of technology and transparency, labels are becoming ever-more robust and informative. Amid all this excitement, however, is the day-to-day routine that can stifle creativity and initiative. When you’re seeking ways to superc…
    Mark Lusky 04.05.19

  • Give your company a New Year customer service audit

    “Customer service” is a term that for most conjures an image of a company rep talking with a customer about a challenge, problem or question. In today’s world where everything about company performance is subject to scrutiny, the Ne…
    Mark Lusky 02.01.19

  • Customer service means preventing counterfeiting, too

    One not-so-obvious customer service function is thwarting the purchase of counterfeit goods, a massive and growing problem. Innovative technology that identifies counterfeiting also helps engage customers one-on-one. Labels with individual, unique di…
    Mark Lusky 11.16.18

  • Your employees are customers, too

    Employees can be a company’s best asset to create and test out marketing, branding and customer service strategies. An article by Forbes’ Micah Solomon makes this point in a recent piece entitled, “Employees Are Customers Too.&rdquo…
    Mark Lusky 10.12.18

  • Labels truly can be a life, death and health influence

    From allergies to aspartame, does packaging disclose enough?
    Mark Lusky 09.10.18

  • Use labels to showcase customer reviews

    Increasingly, products live or die based on their reviews. It’s now commonplace for consumers to check out Google, Yelp, Facebook and other sites to “take the temperature” of a product they are interested in purchasing. To make i…
    Mark Lusky 07.14.17

  • When customers complain, rejoice!

    Unhappy, vocal customers are a company’s best friend. No matter what industry you’re in, what service you perform, what product you make, or what marketplace you serve, the common thread is the invaluable role that complaining customers p…
    Mark Lusky 07.15.16

  • Labels as anti-marketing tools

    Escalating regulations, rapid-fire social media accountability and fears of lawsuits are forcing manufacturers to shift their labeling from maximum saleability to maximum “failability.” At least in some cases. A recent report in the Wi…
    Mark Lusky 04.08.16