Search Results for 'Mark Lusky'

Search For:
Refine by Dates:
From: To:
Refine By Content:

  • Make labels do more to inform, inspire customers

    With the evolution of technology and transparency, labels are becoming ever-more robust and informative. Amid all this excitement, however, is the day-to-day routine that can stifle creativity and initiative. When you’re seeking ways to superc…
    Mark Lusky 04.05.19

  • Customer service means preventing counterfeiting, too

    One not-so-obvious customer service function is thwarting the purchase of counterfeit goods, a massive and growing problem. Innovative technology that identifies counterfeiting also helps engage customers one-on-one. Labels with individual, unique di…
    Mark Lusky 11.16.18

  • Labels truly can be a life, death and health influence

    From allergies to aspartame, does packaging disclose enough?
    Mark Lusky 09.10.18

  • Why is the ‘customer experience’ fraught with bad information?

    Providing top-notch customer care is all the rage. Everyone talks about it, cites the appropriate buzzwords (e.g., customer experience) and commits to providing a positive interaction. This shining beacon dims quickly when customers learn that wha…
    Mark Lusky 11.17.17

  • New year brings new challenges

    Of the customer service lessons learned in 2016, none is more poignant than maintaining the trust of your customers. Just ask Samsung, whose initial responses to Galaxy Note 7 reports of battery fires and explosions were viewed as somewhat tepid.…
    Mark Lusky 01.20.17

  • Micro-size your marketing efforts

    Noted author and blogger Seth Godin recently blogged about the rise of micro production and marketing leading to the fall of mass production and mass media marketing. The days of creating mass quantities of stuff, then marketing it to the masses thro…
    Mark Lusky 04.16.15

  • ‘Pot’-stickers: using labels to make friends

    Burgeoning recreational marijuana industries in Washington and Colorado provide a rare glimpse into the birth of a brand new market. For custom label printers, it’s both an opportunity and an enigma. In Colorado, where retail sales began Janua…
    Mark Lusky 04.15.14