Search Results for 'Mark Lusky'

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  • Emulate showcases why label design,print quality are so important

    Donnelly, ID-based Emulate Natural Care, Inc. attests to the power and profitability of having well-designed, professionally printed custom labels. A woman-owned business founded in 2003, Emulate is a major contributor to the local economy, has recei…
    Mark Lusky 07.10.19

  • Food labels often hype instead of help

    Products claiming “natural,” “farm fresh” and “keto” properties often do a disservice to their customers, who latch on to the hype without drilling down into the food label ingredients to assess nutritional benefit…
    Mark Lusky 05.31.19

  • Make labels do more to inform, inspire customers

    With the evolution of technology and transparency, labels are becoming ever-more robust and informative. Amid all this excitement, however, is the day-to-day routine that can stifle creativity and initiative. When you’re seeking ways to superc…
    Mark Lusky 04.05.19

  • Customer service means preventing counterfeiting, too

    One not-so-obvious customer service function is thwarting the purchase of counterfeit goods, a massive and growing problem. Innovative technology that identifies counterfeiting also helps engage customers one-on-one. Labels with individual, unique di…
    Mark Lusky 11.16.18

  • Your employees are customers, too

    Employees can be a company’s best asset to create and test out marketing, branding and customer service strategies. An article by Forbes’ Micah Solomon makes this point in a recent piece entitled, “Employees Are Customers Too.&rdquo…
    Mark Lusky 10.12.18

  • Labels truly can be a life, death and health influence

    From allergies to aspartame, does packaging disclose enough?
    Mark Lusky 09.10.18

  • Marketing labels, packaging to a moving target

    What do you do when a carefully crafted marketing campaign gets jolted by a “higher force” making ominous pronouncements? Such is the case with cannabis and the jarring impact of Attorney General Jeff Sessions’ threatened crackdown…
    Mark Lusky 01.26.18

  • Use labels to showcase customer reviews

    Increasingly, products live or die based on their reviews. It’s now commonplace for consumers to check out Google, Yelp, Facebook and other sites to “take the temperature” of a product they are interested in purchasing. To make i…
    Mark Lusky 07.14.17

  • When customers complain, rejoice!

    Unhappy, vocal customers are a company’s best friend. No matter what industry you’re in, what service you perform, what product you make, or what marketplace you serve, the common thread is the invaluable role that complaining customers p…
    Mark Lusky 07.15.16