Search Results for 'Mark Lusky'

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  • Food labels often hype instead of help

    Products claiming “natural,” “farm fresh” and “keto” properties often do a disservice to their customers, who latch on to the hype without drilling down into the food label ingredients to assess nutritional benefit…
    Mark Lusky 05.31.19

  • Make labels do more to inform, inspire customers

    With the evolution of technology and transparency, labels are becoming ever-more robust and informative. Amid all this excitement, however, is the day-to-day routine that can stifle creativity and initiative. When you’re seeking ways to superc…
    Mark Lusky 04.05.19

  • Social conscience, customer service…or both?

    On one hand, you might think that some product manufacturers address their labels and packaging as an afterthought. Typos and misspellings on products large and small demonstrate a disturbing lack of attention to detail. Then there are high-profile…
    Mark Lusky 03.14.19

  • Customer service means preventing counterfeiting, too

    One not-so-obvious customer service function is thwarting the purchase of counterfeit goods, a massive and growing problem. Innovative technology that identifies counterfeiting also helps engage customers one-on-one. Labels with individual, unique di…
    Mark Lusky 11.16.18

  • Your employees are customers, too

    Employees can be a company’s best asset to create and test out marketing, branding and customer service strategies. An article by Forbes’ Micah Solomon makes this point in a recent piece entitled, “Employees Are Customers Too.&rdquo…
    Mark Lusky 10.12.18

  • Proactive customer service drives satisfaction, sales

    Companies just waiting for their customers to order labels may be missing out on a robust opportunity to drive more sales – and enhance customer satisfaction in the process. The key, however, is first and foremost to come across as a helpful ad…
    Mark Lusky 09.11.17

  • Use labels to showcase customer reviews

    Increasingly, products live or die based on their reviews. It’s now commonplace for consumers to check out Google, Yelp, Facebook and other sites to “take the temperature” of a product they are interested in purchasing. To make i…
    Mark Lusky 07.14.17

  • Label Presentation: along for the ride or driving the bus?

    Look at your labels and packaging. Really look at them, both from a graphic and content perspective. Do they make you stand out from the crowd or just blend into that crowd? For some product manufacturers, accurate information and a legible look a…
    Mark Lusky 03.13.17

  • When customers complain, rejoice!

    Unhappy, vocal customers are a company’s best friend. No matter what industry you’re in, what service you perform, what product you make, or what marketplace you serve, the common thread is the invaluable role that complaining customers p…
    Mark Lusky 07.15.16