Search Results for 'Mark Lusky'

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  • Great products and branding make a powerful pair

    In a hot market, branding matters. In a slow market, branding matters. While product quality should always be the top criterion for assessing product worth, there’s no doubt that beautiful branding is a strong contributing factor to public perc…
    Mark Lusky 11.15.19

  • Emulate showcases why label design,print quality are so important

    Donnelly, ID-based Emulate Natural Care, Inc. attests to the power and profitability of having well-designed, professionally printed custom labels. A woman-owned business founded in 2003, Emulate is a major contributor to the local economy, has recei…
    Mark Lusky 07.10.19

  • Make labels do more to inform, inspire customers

    With the evolution of technology and transparency, labels are becoming ever-more robust and informative. Amid all this excitement, however, is the day-to-day routine that can stifle creativity and initiative. When you’re seeking ways to superc…
    Mark Lusky 04.05.19

  • Customer service means preventing counterfeiting, too

    One not-so-obvious customer service function is thwarting the purchase of counterfeit goods, a massive and growing problem. Innovative technology that identifies counterfeiting also helps engage customers one-on-one. Labels with individual, unique di…
    Mark Lusky 11.16.18

  • Make sure customer service doesn’t sound like a sales pitch

    There should be a distinct line between providing helpful, how-to customer service solutions and selling. Too often in today’s frenzy to improve the bottom line, “customer service” morphs into thinly-disguised sales pitches –…
    Mark Lusky 03.09.18

  • When customers complain, rejoice!

    Unhappy, vocal customers are a company’s best friend. No matter what industry you’re in, what service you perform, what product you make, or what marketplace you serve, the common thread is the invaluable role that complaining customers p…
    Mark Lusky 07.15.16

  • Micro-size your marketing efforts

    Noted author and blogger Seth Godin recently blogged about the rise of micro production and marketing leading to the fall of mass production and mass media marketing. The days of creating mass quantities of stuff, then marketing it to the masses thro…
    Mark Lusky 04.16.15

  • Digital Printing

    Respond to negative reviews, reward positive ones

    Both negative and positive customer feedback can build profitability. Don’t ignore either. Acknowledge and in some way reward positive comments; respond and attempt to remediate negative ones. This includes everything from online reviews and fo…
    Mark Lusky 03.09.15

  • Smart Labels

    Smart labels enhance buying experience

    Smart labels are enhancing consumers’ ability to interact with products on store shelves, which translates into smart marketing. Ever-advancing enhancements heralds the ability of would-be buyers to access everything from pricing and special pr…
    Mark Lusky 07.21.14