Search Results for 'Mark Lusky'

Search For:
Refine by Dates:
From: To:
Refine By Content:

  • Labels can meet many customer service needs

    From education to safeguarding consumers, labels provide a first line of customer service. One need look no further than two emergent industries, CBD and vape, to see critical roles labels play. Regulation, verification, education and consumer fea…
    Mark Lusky 10.11.19

  • Emulate showcases why label design,print quality are so important

    Donnelly, ID-based Emulate Natural Care, Inc. attests to the power and profitability of having well-designed, professionally printed custom labels. A woman-owned business founded in 2003, Emulate is a major contributor to the local economy, has recei…
    Mark Lusky 07.10.19

  • Make labels do more to inform, inspire customers

    With the evolution of technology and transparency, labels are becoming ever-more robust and informative. Amid all this excitement, however, is the day-to-day routine that can stifle creativity and initiative. When you’re seeking ways to superc…
    Mark Lusky 04.05.19

  • Customer service means preventing counterfeiting, too

    One not-so-obvious customer service function is thwarting the purchase of counterfeit goods, a massive and growing problem. Innovative technology that identifies counterfeiting also helps engage customers one-on-one. Labels with individual, unique di…
    Mark Lusky 11.16.18

  • Make sure customer service doesn’t sound like a sales pitch

    There should be a distinct line between providing helpful, how-to customer service solutions and selling. Too often in today’s frenzy to improve the bottom line, “customer service” morphs into thinly-disguised sales pitches –…
    Mark Lusky 03.09.18

  • Label Presentation: along for the ride or driving the bus?

    Look at your labels and packaging. Really look at them, both from a graphic and content perspective. Do they make you stand out from the crowd or just blend into that crowd? For some product manufacturers, accurate information and a legible look a…
    Mark Lusky 03.13.17

  • Label Marketing Faces Ongoing Challenges

    The “perfect storm” of labeling challenges is intensifying. There are three main components: increasing consumer demand for accurate and comprehensive ingredient inclusion, continuing efforts to “spin” products in their best l…
    Mark Lusky 11.14.16

  • When customers complain, rejoice!

    Unhappy, vocal customers are a company’s best friend. No matter what industry you’re in, what service you perform, what product you make, or what marketplace you serve, the common thread is the invaluable role that complaining customers p…
    Mark Lusky 07.15.16