Search Results for 'marketing'
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North America
EIM names Jillian Bishop marketing and engagement manager
Promoting from within has been at the forefront of the company’s values since it was founded in 1987.07.24.18
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Chewy shows convergence of marketing and customer service
Offer superb customer service, and promote it on labels and packaging.Mark Lusky 07.13.18
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Europe
Zeller+Gmelin appoints new head of global marketing
Andreas Rascher most recently served as head of product management for the printing inks division.01.29.18
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Marketing labels, packaging to a moving target
What do you do when a carefully crafted marketing campaign gets jolted by a “higher force” making ominous pronouncements? Such is the case with cannabis and the jarring impact of Attorney General Jeff Sessions’ threatened crackdown…Mark Lusky 01.26.18
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North America
Presstek names Monika Collins new marketing manager
Collins will lead Presstek’s marketing initiatives, focusing on its wide range of digital offset and CTP printing solutions.12.06.17
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North America
Toray Plastics (America) names Chris Nothnagle senior director of corporate marketing
Nothnagle joined Toray in 2015 as the senior director of converting development.11.21.17
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TLMI appoints new marketing and communications manager
The Tag & Label Manufacturers Institute (TLMI) has announced that Paul Laporte has joined the association to manage marketing and communications efforts. Laporte brings significant nonprofit marketing communications experience, having managed…03.13.17
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GMO label requirements drive product, marketing modifications
By and large, labels are supposed to be a positive marketing tool – touting product highlights and promoting credibility. But what happens when newly-passed legislation requires labeling to disclose something perceived as negative, in turn maki…M 09.07.16
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Labels as anti-marketing tools
Escalating regulations, rapid-fire social media accountability and fears of lawsuits are forcing manufacturers to shift their labeling from maximum saleability to maximum “failability.” At least in some cases. A recent report in the Wi…Mark Lusky 04.08.16
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Labels for product marketing
Labels can be wonderful marketing tools for product marketing. Decorative labels provide ways for manufacturers to showcase offerings, add personality to otherwise pedestrian-looking products and build credibility both about the product and manufactu…Tammy MacLaughlan 03.13.14
