Search Results for 'marketing'
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North America
FLEXcon North America tabs Keith LeBlanc as new director of marketing
LeBlanc’s work history includes over 15 years in marketing, account management and brand management for small to large manufacturers.05.07.19
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North America
EIM names Jillian Bishop marketing and engagement manager
Promoting from within has been at the forefront of the company’s values since it was founded in 1987.07.24.18
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Chewy shows convergence of marketing and customer service
Offer superb customer service, and promote it on labels and packaging.Mark Lusky 07.13.18
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Marketing labels, packaging to a moving target
What do you do when a carefully crafted marketing campaign gets jolted by a “higher force” making ominous pronouncements? Such is the case with cannabis and the jarring impact of Attorney General Jeff Sessions’ threatened crackdown…Mark Lusky 01.26.18
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North America
Accraply names Jeff Strobach VP of sales and marketing
Strobach joins Accraply from Barry-Wehmiller, where he was director of strategic market initiatives.07.27.17
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TLMI appoints new marketing and communications manager
The Tag & Label Manufacturers Institute (TLMI) has announced that Paul Laporte has joined the association to manage marketing and communications efforts. Laporte brings significant nonprofit marketing communications experience, having managed…03.13.17
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Who’s your marketing expert?
The most recent Front Row column addressed the usefulness and basic how-to of branding, of developing a corporate personality and a brand strategy for your business. In this issue, we’ll delve into the job description of a person whose main obj…Jack Kenny 11.14.16
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Labels as anti-marketing tools
Escalating regulations, rapid-fire social media accountability and fears of lawsuits are forcing manufacturers to shift their labeling from maximum saleability to maximum “failability.” At least in some cases. A recent report in the Wi…Mark Lusky 04.08.16
