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Smart Labels

Smart technology poised to change airport travel

The use of RFID inlays in baggage labels could help promote successful global deployment.

Trish Kempkes, Director of Global Marketing & Communications, BW Papersystems 07.24.19
LocatorX appoints former US Air Force secretary to Board of Directors

LocatorX offers a suite of products that improve product and tracking information, including unique 2D bar codes, an NFC/Bluetooth-encrypted chip and more.

03.15.19
'Neuromarketing' for better packaging design

With eye tracking you can measure customers’ visual attention to and experience with packaging design.

10.18.18
Alien presents full range of RFID technologies

Featured products include RFID integrated circuit, inlay and reader solutions for inventory labeling and tracking.

09.25.18
Beauty & Personal Care Labels | Flexible Packaging | Food Labels | Prime Labels | Promotional Labels | Specialty Labels | Spirits Labels | Wine Labels

New eye-tracking research shows brand impact of foils and laminates

A study titled "Brand impact delivered through packaging" presents proof of consumers’ preferences in luxury packaging.

04.19.17
North America | Substrates

Polyonics expands family of tracking materials

They're designed specifically for laboratory, cryogenic and medical device tracking.

07.29.16
Smart Labels

Temperature-tracking with ThinFilm’s Smart Sensor Label 

The printed electronics device is the start of a series of low-cost electronic label systems that will enable the ‘Internet of Everything’.

Online Exclusives Steve Katz, Editor 12.10.13
interlinkONE enhances QR code software

New features include QR code location tracking and reporting and image upload utility for placing logos in QR codes.

08.21.12
Tracking the Competition

In our last column, we covered how to manager customer perception. Today, let's talk about identifying your competition and positioning yourself for success. In the business world, we must also get to know the competition in order to position ours…

07.12.11