The company, which was founded in 1845 and is based in the English Lake District, used the event to demonstrate its Tailor Made service, which allows brands to develop their own custom papers. From color and composition to texture and finishes, brands can call on the Tailor Made service to bring their imagination to life and tell their story through unique packaging solutions.
James Cropper also served up its food contact-approved range of papers, Dolcelicious. Available in 11 eye-catching colors, from soft pastels to bold metallics, the striking collection is designed to elevate the packaging experience for premium food brands.
Meanwhile, attendees explored the applications of Genuine UK Black, a deep black paper, which is available to the Chinese market from the James Cropper warehouse in Shenzhen. Benefitting from a very high rub resistance, this non-carbon black paper has a strong environmental pedigree being FSC-certified and comprising 40% post-consumer waste.
Maurice Tsang, regional manager for Asia at James Cropper, said: “Luxe Pack Shanghai presents the perfect opportunity for us to demonstrate the crucial role of paper in the future of luxury packaging. With its sustainable credentials and its limitless creative possibilities, more and more brands will be turning to paper as a packaging solution over the coming years.
“At James Cropper, we’ve been creating quality papers from our base in Britain for over 170 years, which has equipped us with the skill and experience to deliver products of the highest prestige – whether it’s one of our existing options, such as Dolcelicious or Genuine UK Black, or a completely new creation we develop with a specific brand in mind via our Tailor Made service.”
In addition to its paper ranges, James Cropper showcased its pioneering CupCycling technology, which takes used disposable cups and gives them another lease of life, transforming them into fine papers. On show was the iconic yellow shopping bags of luxury British retailer Selfridges, which have been made using upcycled coffee cups from the company’s headquarters and stores – a completely unique closed-loop recycling solution.
Maurice added: “With our latest innovation, CupCycling, we’re now able to rescue an extremely high quality material from landfill and turn it into useful, beautiful packaging. As sustainability becomes an ever more important goal for companies globally, we anticipate increased demand for papers made in this way and look forward to working with new and exciting brands to help them achieve this objective.”