Product labels for household cleaning supplies always list the ingredients, as they are required to by law. But this one is different. Not only does Dawn list the ingredients as they are mandated, but they also explain in detail what the purpose is for each ingredient. When reading this label, consumers don't have to shrug their shoulders and wonder what these words are and what there function is.
Let's hope something like this becomes the norm, and not the exception. Kudos to P&G for this label innovation.