10.14.15
RotoMetrics as vice president, global marketing and business development. He will be based at the company’s headquarters in Eureka, MO, USA, and report to president and CEO Robert Spiller.
Laakko brings over 20 years of experience leading marketing and new product development teams that drove sales revenue and profits from customer and consumer insights. Most recently, he was senior director of marketing and corporate communications for St. Louis-based Express Scripts. He previously served as the executive VP at CPI Corporation. Before this, he led various marketing, new product and business development teams at Spectrum Brands, Eastman Kodak Company, The Coca-Cola Company, Hasbro, Inc., and Mattel Toys, Inc.
“Keith has extensive experience in product development, brand communications, and business strategy that we will leverage to strengthen our global growth initiatives founded on adding value to converters through proven reliability, mission critical speed, and meaningful innovations in both the label and precision converting markets,” says Spiller.
Laakko earned a B.A. in economics, and an M.B.A. in marketing and finance from the University of Michigan. He and his family are current residents of the St. Louis area.
Keith Laakko has joined Laakko brings over 20 years of experience leading marketing and new product development teams that drove sales revenue and profits from customer and consumer insights. Most recently, he was senior director of marketing and corporate communications for St. Louis-based Express Scripts. He previously served as the executive VP at CPI Corporation. Before this, he led various marketing, new product and business development teams at Spectrum Brands, Eastman Kodak Company, The Coca-Cola Company, Hasbro, Inc., and Mattel Toys, Inc.
“Keith has extensive experience in product development, brand communications, and business strategy that we will leverage to strengthen our global growth initiatives founded on adding value to converters through proven reliability, mission critical speed, and meaningful innovations in both the label and precision converting markets,” says Spiller.
Laakko earned a B.A. in economics, and an M.B.A. in marketing and finance from the University of Michigan. He and his family are current residents of the St. Louis area.