“We believe that marketing is more about values than features and benefits," explains Doug Jones, VP of global marketing at Apex. “In this noisy world it’s become increasingly difficult to get our message across to consumers. So we need to be really mindful about what we want the industry to know about us. And we’re so much more than an anilox technology company. We believe that people with a commitment to innovation can change our industry for the better. And that core value is something that can be seen in everything we do, from our strategic partnerships and projects like REVO to inventions like GTT.
"What we’ve attempted to do with this campaign is, in some small way, pay homage to those like-minded innovators without whom the printing industry wouldn’t exist," concluded Jones.
The campaign will run throughout 2016 and feature new print and digital advertising as well as this new 60 second video: