Columbine Label Company, located in Denver, CO metro area, has announced that it has again expanded its label and package printing options for customers with the purchase of an HP Indigo WS6800 Digital Press. The custom label producer first entered the digital label printing market in 2010 with an HP Indigo WS4500. This latest addition more than doubles the current capacity with increases in print speed, overall quality and improved technology.

Columbine Label says it is the only label printing company in Colorado and in the region to own the latest HP WS6800 digital press technology, as well as the only Denver metro area Label Printer with traditional flexographic label printing capabilities and HP Indigo technology. "The combination of traditional flexographic label capabilities and this new higher speed HP WS6800 digital press offers expanded options for our customer base," says Greg Jackson, president of Columbine Label. "In addition to the shorter run digital work produced for years, it allows us even more versatility in handling additional work not previously suitable for shorter run digital presses, competing with medium to longer flexo runs."

Jackson adds, “HP has been a great partner for us since entering the digital printing arena over five years ago. We are already familiar with this technology, so our learning curve with this equipment will be much shorter. Plus, having watched new entries to the market and constant technology improvements, it was clear that this 'best in class' investment was still the best way to continue providing our customers with the kind of excellent quality and quick turnaround they have come to expect from us. HP has really made substantial improvements including a couple of things we were really interested in upgrading."

The press is certified as CO2 neutral. "Coupled with the substantial reduction in waste generated through general operations, this really fit well with our work to become a more environmentally responsible producer. The other biggie was the on-board color management system. Color consistency from one production run to the next is said to be the biggest issue in printing today. Many times when a new customer comes to us unhappy with their current printer, it has something to do with maintaining color consistency. This technology helps us dial in what the customer wants and keep it there from run to run. Happy customers, better product, reduced scrap; win, win, win," Jackson concludes.