UPM Raflatac has launched a new range of labelstock products designed to meet the exacting standards of the wine industry in the European market. The Ice and Ice Premium products ensure that labels maintain their original look and feel in the demanding cold and wet environments that wine bottles – particularly white and sparkling wines – are often exposed to.

Products in the Ice range withstand temperature fluctuations, remain smoothly adhered in humid refrigerated storage, and stay free from edge-lift, bubbles, and wrinkles, even when the bottle is submerged in ice. Products in the Ice Premium range have a level of wet opacity that ensures the label materials, inks and varnishes, as well as embellishments such as embossing or foil-stamping, remain as solid and vibrant as when dry, even after four hours in an ice bucket.

"Label designers are increasingly using textured papers with visual and tactile depth to connect with consumers, but their hard work is all lost if the label turns gray when wet or on ice. Our Ice and Ice Premium products have been designed and rigorously tested to showcase wine brands at their finest. When combined with premium-quality label faces, our Ice and Ice Premium products will help label suppliers add real value to their customers' premium brands with attractive labels that can withstand cold, wet and humid conditions," describes Jay Betton, Labeling Solutions Manager, Wine & Spirits, Food, UPM Raflatac.