Tim Freeman, President of the Printing Industries Alliance, discusses the Foundation’s mandate: “Our members and all printers as well as the industry–at-large has been looking to give print a stronger voice in how it stacks up against other communication mediums. The Print Drives America Foundation will set the record straight and lift the misinformation mist that has obscured the facts about print and will restore print’s leadership position.”
Freeman also emphasized the significance of Marty Maloney’s appointment as Executive Director. He says, “Marty has a unique set of skills to make this happen. Printing, marketing and academics have always been at the core of Marty’s career. He was the Chief Marketing Officer (CMO) of two NYSE listed printing companies and later was elected to the board of directors of a multi-billion dollar printing company. Marty’s marketing and PR agency was the largest agency serving the graphic arts industry for more than thirty years. He was a founder of The Print Council and its first Executive Director. Marty has taught marketing and business at NYU’s graduate school for more than a decade. And also important to the job at hand, he knows the top management of almost every printer and vendor in the industry.”
Marty Maloney comments, ‘’We need to compare our industry against other communication media and let companies know that print is the number one communication media and in fact larger than all other communication media combined. We also need to continually educate the marketplace on the effective use of print and even how it can be supported by other media.”
The Print Drives America Foundation is registered as a not-for-profit 501(C) (3) charitable organization. All contributions to the Foundation are tax deductible. Funds for the Foundation’s marketing and PR efforts will be raised from both printers and vendors without regard to geographic limitations. Contributions can be accepted in any amount and frequency but informal suggestions would be made by using annual sales as a guideline. Contributors do not need to be PIA members. Contact Marty Maloney for further information and how to become a founding member at firstname.lastname@example.org or 203-912-0804.