• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Dscoop Post-Show Coverage

    Slitter-Rewinders

    Craft Beer Labels

    Pharmaceutical Labels

    Luminer Converting Group: Narrow Web Profile
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    Schreiner ProTech introduces new PCS solution for electric vehicle charging

    FTA and FFTA announce 2022-2023 board updates

    Bar Graphic and J&J Converting open US demo center

    Asda implements latest ColorCert ScoreCard Server

    Zeller+Gmelin introduces UV-curable and water-based inkjet inks
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    Schreiner ProTech introduces new PCS solution for electric vehicle charging

    Asda implements latest ColorCert ScoreCard Server

    PCMC and Hudson-Sharp assist Aspen Press & Packaging

    Baldwin heads to Tax Stamp and Traceability Forum

    UPM Raflatac's linerless range achieves CarbonNeutral certification
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Bar Graphic and J&J Converting open US demo center

    LemuGroup prepares for Open House in Spain

    Appvion invests in new coating equipment

    Phoenix Challenge Foundation announces High School winners

    LemuGroup showcasing versatile portfolio at Open House
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    FTA and FFTA announce 2022-2023 board updates

    Why inkjet and toner systems will be market redefining to 2032

    Bar Graphic and J&J Converting open US demo center

    Zeller+Gmelin introduces UV-curable and water-based inkjet inks

    PCMC and Hudson-Sharp assist Aspen Press & Packaging
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    Why inkjet and toner systems will be market redefining to 2032

    Bar Graphic and J&J Converting open US demo center

    Asda implements latest ColorCert ScoreCard Server

    PCMC and Hudson-Sharp assist Aspen Press & Packaging

    Baldwin heads to Tax Stamp and Traceability Forum
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    Asda implements latest ColorCert ScoreCard Server

    Zeller+Gmelin introduces UV-curable and water-based inkjet inks

    Flexo Wash introduces FW 850 Laser Anilox Cleaner

    Impression Label grows with Kodak Flexcel NX technology

    Mondi switches glassine-based release liners to certified base paper
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    Spinnaker Coating, LLC

    Meech International

    Epson America, Inc.

    Ashe Converting Equipment

    Martin Automatic Inc.
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Substrates
      • Pressrooom Supplies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    PepsiCo partners with Constantia Flexibles for LIFEWTR label

    “We believe the biggest equity of this brand is the label," says Seth Kaufman, chief marketing officer of PepsiCo NA.

    PepsiCo partners with Constantia Flexibles for LIFEWTR label
    Related CONTENT
    • Innovia Films
    • Constantia Flexibles achieves recycling milestone
    • Phoenix Films, Inc
    • Constantia Flexibles acquires Propak in Turkey
    • Constantia Flexibles expands in Scandinavia
    02.01.17
    PepsiCo is launching a high profile premium bottled water brand called LIFEWTR. In stores February 2017, LIFEWTR will kick off a major marketing campaign with a Super Bowl commercial to maximize its visibility and appeal to millennials. Described as a purified water that is pH balanced with electrolytes, LIFEWTR utilizes sleek bottle designs and oft-changing labels featuring emerging artists with backgrounds in mediums such as graphic design, street art and photography. 

    “We believe the biggest equity of this brand is the label. LIFEWTR has a beautiful piece of art on it. We think it’ll connect with consumers in a more inspirational way,” says Seth Kaufman, chief marketing officer of PepsiCo North America Beverages.

    Constantia Flexibles
    was chosen to be the sole LIFEWTR label supplier. They worked with PepsiCo to create a clear pressure sensitive BOPP label that brings the art to life. Color and texture were paramount, so Constantia Flexibles used a 12-color press and ran tests to bring the texture of the art to the forefront.  The art is eye-catching from the front and can also be seen through the back of the bottle.  Constantia Flexibles has a portfolio of recyclable pressure sensitive label material and for the product launch they are using Avery Dennison’s CleanFlake technology, ensuring that the entire bottle can be recycled.

    LIFEWTR will be launching new labels in sets of three. The consumer can use the Shazam app to learn more about the individual artists.  The first series features large-scale painter Jason Woodside, mural artists Momo, and the transatlantic duo Craig & Karl.

    “Our LIFEWTR artists will turn the traditional bottle label into a unique masterpiece that speaks to the creativity - and source of creation - linked to the brand’s core,” adds Brad Jakeman, president of PepsiCo’s Global Beverage Group. “The brand’s purpose is to help emerging artists make it and be popularized and get into pop culture. The label is the source of inspiration and, for millennials, an important part of their image."

    PepsiCo hopes that these labels will play strongly into today’s social media driven culture and connect with consumers in an inspirational way.
    Related Searches
    • millennials
    • marketing
    • press
    • first
    Suggested For You
    Innovia Films Innovia Films
    Constantia Flexibles achieves recycling milestone Constantia Flexibles achieves recycling milestone
    Phoenix Films, Inc Phoenix Films, Inc
    Constantia Flexibles acquires Propak in Turkey Constantia Flexibles acquires Propak in Turkey
    Constantia Flexibles expands in Scandinavia Constantia Flexibles expands in Scandinavia
    Constantia Flexibles names Richard Kelsey CFO Constantia Flexibles names Richard Kelsey CFO
    Constantia Flexibles launches recyclable pharma packaging Constantia Flexibles launches recyclable pharma packaging
    Macaran Printed Products names Tom Sargent EVP Macaran Printed Products names Tom Sargent EVP
    Constantia Flexibles appoints interim CFO Constantia Flexibles appoints interim CFO
    Coca-Cola honors Constantia Flexibles Coca-Cola honors Constantia Flexibles
    Constantia Flexibles teams up with Desperados Flare Constantia Flexibles teams up with Desperados Flare
    Constantia Flexibles chooses Domino and CEI Constantia Flexibles chooses Domino and CEI
    PepsiCo shares perspective on digital print PepsiCo shares perspective on digital print's potential
    Avery Dennison drives sustainability goals Avery Dennison drives sustainability goals
    Constantia Flexibles creates labels for Heineken campaign Constantia Flexibles creates labels for Heineken campaign

    Related Content

    • Innovia Films

      ...
      Patricia Potts, Communications Manager 03.24.22

    • Substrates | Sustainability
      Constantia Flexibles achieves recycling milestone

      Constantia Flexibles achieves recycling milestone

      PE-based laminates from the EcoLam family can be reprocessed into new films with up to 80% of recycled content.
      09.08.21

    • Phoenix Films, Inc

      ...
      Renee Roethemeier , Operations Manager 05.24.21


    • Europe | Flexible Packaging | Flexography | Food Labels
      Constantia Flexibles acquires Propak in Turkey

      Constantia Flexibles acquires Propak in Turkey

      The acquisition reinforces Constantia Flexibles' position in the European snacks packaging market.
      Steve Katz 05.03.21

    • Flexible Packaging
      Constantia Flexibles expands in Scandinavia

      Constantia Flexibles expands in Scandinavia

      A new production site for Constantia Copenhagen triples the company’s capacity while supporting further growth in the region.
      Steve Katz 04.28.21


      Trending
      • LemuGroup Prepares For Open House In Spain | Label and Narrow Web
      • FTA And FFTA Announce 2022-2023 Board Updates | Label and Narrow Web
      • Bar Graphic And J&J Converting Open US Demo Center | Label and Narrow Web
      • Warren Packaging Finds Success With Domino N610i Digital Press | Label and Narrow Web
      • ABG Launches New Omega SRI3 | Label and Narrow Web
      Breaking News
      • Schreiner ProTech introduces new PCS solution for electric vehicle charging
      • FTA and FFTA announce 2022-2023 board updates
      • Bar Graphic and J&J Converting open US demo center
      • Asda implements latest ColorCert ScoreCard Server
      • Zeller+Gmelin introduces UV-curable and water-based inkjet inks
      View Breaking News >
      CURRENT ISSUE

      April 2022

      • Dscoop Post-Show Coverage
      • Slitter-Rewinders
      • Craft Beer Labels
      • Pharmaceutical Labels
      • Luminer Converting Group

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan
      Solvay Invests in Suanfarma’s Vanillin Production
      GNC Adds Products from The Honest Company, Hers, and Womaness
      Coatings World

      Latest Breaking News From Coatings World

      PPG Launches HOMAX TEX>>PRO Texture System by PPG
      New Digital Solution from Interpon Helps Customers Bring Colors to Life
      What Are You Reading?
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Texas Medical Center Partners with Enterprise Ireland
      MMT Acquires Medical Production Technology Europe
      Avanos Recalls Cortrak*2 Over Potential Enteral Tube Misplacement
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Catalent Introduces UpTempo Virtuoso Platform
      Elicio Therapeutics Enters Clinical Supply Agreement with Regeneron
      Reaction Biology Expands Executive Leadership Team
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      A Look at Machine Gun Kelly's $30K Diamond Mani
      Doja Cat Rocks Glam Makeup & Nails at the Billboard Music Awards
      Maggie Q Launches Beauty Supplement
      Happi

      Latest Breaking News From Happi

      Dr. Squatch Launches Black Hole Bar Soap in Light of Recently-Revealed Black Hole in Milky Way
      Nautica Introduces Nautica Oceans Pacific Coast Collection
      Thread Beauty Launches Vegan Lip Gloss Collection
      Ink World

      Latest Breaking News From Ink World

      INX to Highlight Color Perfection Program, INX University at GulfCan
      Kornit Hosts Kornit Fashion Week London 2022
      Zeller+Gmelin Launches UV-Curable and Water-Based Inkjet Inks
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Schreiner ProTech introduces new PCS solution for electric vehicle charging
      FTA and FFTA announce 2022-2023 board updates
      Bar Graphic and J&J Converting open US demo center
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Essity Wins Innovation Award at Interclean
      Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More
      TSG Finishing Starts Modernization Project
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Denise Pedulla Appointed as Chief Legal Officer at Conformis
      ODT's Most-Read Stories This Week—May 14
      Steven Haddad Joins Extremity Medical as Chief Clinical Officer
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Google Cloud, Saule Technologies and Columbus Energy Begin Strategic Cooperation
      JDI Develops eLEAP, World’s First Maskless Deposition + Lithographic OLED
      Toppan Develops Temperature Logger Label for Long-Distance Transportation

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login