“We have sold multiple units to large commercial printing companies, direct mail companies, major retailers, and promotional item companies and have been successful in the Document (Direct Mail) space along with the Tag and Label market," explains Dave Wilkins vice president of sales and marketing, US & Canada. "We have already booked a number of orders this year and are now expanding our efforts into the HT (Heat Transfer), IML (In-Mold Label), and FC (Folding Carton) markets.
“We believe the markets increasingly recognize the benefits of digital technology and especially appreciate our unique ability to deliver very high quality in short runs," he adds. "The market is expanding and companies who had not considered buying a digital press due to complexity or cost of acquisition are seeing that they can now make the move into digital press technology with Xeikon."
This outlook is also prompting repeat orders: “The greatest compliment for me is when existing customers buy another press," says Wilkins. "Some are on their third or fourth Xeikon engine in as many years. When they come back and buy from us, it means they are making money with their investment and that we are taking good care of them.
Among the solutions proving popular for commercial printers and retailers is the recently launched 9800 series presses. In fact, a big player in the North-American retail market bought two to support the production of its own marketing materials. The entry-level Xeikon 3030 is also attracting interest from small to midsize companies moving into digital production, thanks to its great value and high quality. Multiple companies chose to upgrade to faster technology, including Label Aid, Huron, OH, who chose the fastest high quality press, the Cheetah CX3.
Says Wilkins; “We are priced to help small and midsize companies afford the move into digital with no sacrifice of quality, productivity and flexibility. These companies need reliable systems that perform day in and day out for them. We have proven our ability to do that.”
Another key attraction for customers is Xeikon's sales and support team. “We have a solid sales team that truly understands the market dynamics," he adds. "Customers trust us to help them make the right decisions while our expert service organization ensures maximum press up-time. The timing is right for Xeikon with our offer of the best value/quality/reliability in the markets we serve.”