• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Dscoop Post-Show Coverage

    Slitter-Rewinders

    Craft Beer Labels

    Pharmaceutical Labels

    Luminer Converting Group: Narrow Web Profile
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    Avery Dennison announces Core Series Portfolio Tape Selector App

    HP Indigo reaches 2,000th active install milestone

    Brook + Whittle's new acquisition, SunDance goes to HP and more

    Specialty announces move to new facility

    Mark Andy hosts dealer's open house in Warsaw
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    Avery Dennison announces Core Series Portfolio Tape Selector App

    Brook + Whittle's new acquisition, SunDance goes to HP and more

    World’s first tequila in a cardboard bottle

    In-Mold Decorating Association announces 2022 IMDA Awards Competition

    Five approaches for more sustainable beauty packaging
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Specialty announces move to new facility

    Mark Andy hosts dealer's open house in Warsaw

    Kingfisher Labels adds 10th Edale press

    Dantex Group receives accreditation for Pico digital presses

    Heidelberg USA launches new Print Media Performance & Training Center
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    HP Indigo reaches 2,000th active install milestone

    Mark Andy hosts dealer's open house in Warsaw

    Kingfisher Labels adds 10th Edale press

    Dantex Group receives accreditation for Pico digital presses

    World’s first tequila in a cardboard bottle
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    HP Indigo reaches 2,000th active install milestone

    Mark Andy hosts dealer's open house in Warsaw

    Kingfisher Labels adds 10th Edale press

    Dantex Group receives accreditation for Pico digital presses

    EyeC unveils revamped website
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    Avery Dennison announces Core Series Portfolio Tape Selector App

    Nazdar celebrates 100th anniversary with refreshed brand identity

    Avery Dennison announces Global Supplier Award winners

    In 2040 a fifth of all food packaging could still be landfilled or incinerated

    Nazdar to manufacture VFP electronic ink for US Market
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    HP, Inc.

    Epson America, Inc.

    Ashe Converting Equipment

    NarrowWebExchange.com, LLC

    Meech International
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Substrates
      • Pressrooom Supplies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Avery Dennison survey highlights removable labels

    The survey revealed that most shoppers have had challenges with the removable labels that provide price and/or product info.

    Avery Dennison survey highlights removable labels
    Related CONTENT
    • Avery Dennison Label and Packaging Materials
    • Avery Dennison, Estal, Kurz launch 'Make-a-Mark'
    • Shrink Sleeves
    • Label Congress approaching as industry returns to in-person events
    • Avery Dennison debuts embedded UHF RFID tag for tire industry
    06.07.17
    A recent survey by Avery Dennison Label and Packaging Materials, North America, reveals that most shoppers have had challenges with the removable labels that provide price and/or product information that are found on a wide variety of retail products.

    This difficulty can create negative association with the product and brand. Such frustrations may be avoided – and consumer satisfaction enhanced – through label converters helping brand owners choose label constructions that may be removed easily by the retail customer.

    In February, global market and opinion research specialist Ipsos fielded questions on behalf of Avery Dennison in its daily eNation Omnibus to 1,000 adults across the US. A total of 819* participants qualified to answer these questions. Among the findings:
    • 81% of shoppers have experienced difficulty when removing a label.
    • 72% had a hard time removing a label from a kitchen item.
    • 53% said labels left a sticky residue on a product.
    • 82% felt frustration when removing a label from a product.
    This frustration can lead to negative consequences for brands. Imagine buying and bringing home a new picture frame to display a photo from a family vacation, only to discover the label on the glass resists an easy peel-off. Clean adhesive label removal may ultimately involve soapy water and some scrubbing, the use of solvents or even scratching the label off with items like a coin or razor.

    The survey respondents’ comments demonstrated this happens frequently and leads to frustration with the brand owner:

    “Why would they put something so sticky on a simple product? They really need to come up with a new way to tag things.”

    “I cannot understand what type of company continues putting these types of labels on items. Many other companies use better quality labels that don't leave residue... I won't buy from them again.”

    “I experienced a lot of frustration removing a label from dishes I had purchased as a gift for someone. I thought it should just peel off easily, but it was almost as though the label had been melted onto the dishes.”

    “It seems that many people have had a bad experience with a removable label,” says Agata Kowalska, associate product manager, Avery Dennison Label and Packaging Materials, North America. “Some survey respondents talked about how the wrong label adhesive ruined a present, damaged a collectible, or just caused a lot of grief. It happened to me when I recently bought a pair of shoes. The adhesive left an ugly stain, so I had to exchange them for a different pair.”

    The Avery Dennison Select Solutions Removables Portfolio can help label converters, and the brand owners they serve, avoid such negative consequences.

    The portfolio includes a core of general-purpose, “go-to,” removable adhesives. Paired with film and paper facestocks, they are engineered to work across a variety of substrates and environmental conditions. It also includes a range of removable adhesives for specialized applications, including those optimized for apparel, automotive, inventory management, and restaurant and food rotation.

    Removables portfolio constructions are available in low MOQs, with short lead times, and through the Avery Dennison EXACT, Ready Width and stocked service programs. These service offerings help label converters operate more efficiently and reduce waste.

    Kowalska continues, “Our goal is to help converters make the right choices for removable labels and assist them in creating better consumer experiences for their customers. As the survey demonstrates, the label might seem a small part of the product, but it can have a significant impact on consumer experience.”

    For more pictures, click here for a slideshow.
     
    Related Searches
    • film
    • materials
    • adhesive
    • waste
    Suggested For You
    Avery Dennison Label and Packaging Materials Avery Dennison Label and Packaging Materials
    Avery Dennison, Estal, Kurz launch Avery Dennison, Estal, Kurz launch 'Make-a-Mark'
    Shrink Sleeves Shrink Sleeves
    Label Congress approaching as industry returns to in-person events Label Congress approaching as industry returns to in-person events
    Avery Dennison debuts embedded UHF RFID tag for tire industry Avery Dennison debuts embedded UHF RFID tag for tire industry
    Avery Dennison completes acquisition of Vestcom Avery Dennison completes acquisition of Vestcom
    Avery Dennison Foundation announces scholarship winners Avery Dennison Foundation announces scholarship winners
    Avery Dennison focusing on healthcare and pharmaceutical labeling trends Avery Dennison focusing on healthcare and pharmaceutical labeling trends
    Miraclon appoints Chris Mitchell Midwestern US sales manager Miraclon appoints Chris Mitchell Midwestern US sales manager
    Avery Dennison receives USDA certification for new hot-melt adhesive Avery Dennison receives USDA certification for new hot-melt adhesive
    Label Congress 2021 announces educational program Label Congress 2021 announces educational program
    Films Films
    Mid-Year Economic Report Mid-Year Economic Report
    RFID Update RFID Update
    Avery Dennison launches Sustainable ADvantage Avery Dennison launches Sustainable ADvantage

    Related Content

    • Avery Dennison Label and Packaging Materials

      Avery Dennison Label and Packaging Materials

      ...
      Sarah Minter, Marketing Communications Manager 03.09.22

    • Finishing | Substrates
      Avery Dennison, Estal, Kurz launch

      Avery Dennison, Estal, Kurz launch 'Make-a-Mark'

      The collaboration initiative intends to break new ground in sustainable and innovative wine and spirits packaging.
      09.14.21

    • Shrink Sleeves

      Shrink Sleeves

      Converters and suppliers are seeing a sizeable increase in demand for this popular packaging application.
      Greg Hrinya, Editor 09.10.21


    • North America
      Label Congress approaching as industry returns to in-person events

      Label Congress approaching as industry returns to in-person events

      Suppliers and converters are eagerly anticipating the event, which will take place from September 29-30 in Rosemont, IL, USA.
      Greg Hrinya, Editor 09.09.21

    • Smart Labels
      Avery Dennison debuts embedded UHF RFID tag for tire industry

      Avery Dennison debuts embedded UHF RFID tag for tire industry

      The AD Maxdura tire tag leverages Avery Dennison’s material science and RF design expertise to provide information into the lifecycle of the tire.
      09.08.21


      Trending
      • Specialty Announces Move To New Facility | Label and Narrow Web
      • FLEXcon Addresses Sustainability Commitment In New VideoBite | Label and Narrow Web
      • Brook + Whittle's New Acquisition, SunDance Goes To HP And More | Label and Narrow Web
      • Specialty announces move to new facility
      • FLEXcon addresses sustainability commitment in new VideoBite
      Breaking News
      • Avery Dennison announces Core Series Portfolio Tape Selector App
      • HP Indigo reaches 2,000th active install milestone
      • Brook + Whittle's new acquisition, SunDance goes to HP and more
      • Specialty announces move to new facility
      • Mark Andy hosts dealer's open house in Warsaw
      View Breaking News >
      CURRENT ISSUE

      April 2022

      • Dscoop Post-Show Coverage
      • Slitter-Rewinders
      • Craft Beer Labels
      • Pharmaceutical Labels
      • Luminer Converting Group

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Vitafoods Europe 2022 Attendance Returns to 2019 Level
      Beyond Raw Launches Concept X Pre-Workout Line
      Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort
      Coatings World

      Latest Breaking News From Coatings World

      PPG’s Diane Kappas Recognized as ‘Woman of Influence’ by Pittsburgh Business Times
      BEHR Launches COPPER FORCE Interior Paint
      A New Kind of Primer: Demand for Interior and Exterior Paint Experts Remains High, J.D. Power Finds
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      I-VASC Raises 1.8M Euros in Series A Funding
      Endotronix Shares Positive SIRONA 2 Heart Failure Trial Data
      FDA Clears Truvic's Prodigy Thrombectomy System
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Thermo Fisher, Qatar Genome Program Partner to Advance Precision Medicine
      CPC Launches AseptiQuik Genderless Connector
      Aptamer Group and PinotBio Extend Collaboration Agreement
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      L’Oréal USA Names Han Wen as Chief Digital & Marketing Officer
      NPD Group Reports on Rising E-commerce Sales in China for Prestige Beauty
      Noon Aesthetics Celebrates Ten Years with New Skincare Products
      Happi

      Latest Breaking News From Happi

      Gabriel Letizia Jr. Sentenced to 60 Months in Prison for Falsifying Sunscreen Test Results
      Coptis Appoints Marie Renee Thadal Vice President of Sales and Operations
      Han Wen Appointed L’Oréal’s New Chief Digital, Marketing Officer
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Zeller+Gmelin, Sun Chemical and Kornit Top This Week’s News
      Nazdar Celebrates 100 Years with a New Look
      hubergroup Chemicals Exhibits at Paint India for First Time
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Avery Dennison announces Core Series Portfolio Tape Selector App
      HP Indigo reaches 2,000th active install milestone
      Brook + Whittle's new acquisition, SunDance goes to HP and more
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Ahlstrom-Munksjö Announces Reorganization of Decor Business Ownership
      Jones Names COO
      Ontex Conducts Pilot Program of Digital Incontinence Care Solution
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Tom Hedman Named Senior Principal Scientist at Spinal Simplicity
      ODT's Most Read Stories This Week—May 21
      FDA Clears Anika Therapeutics' X-Twist Knotless Fixation System
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Graphene Flagship, Japan Display and LG Display Top This Week’s Stories
      Evonik Launches New Processing Aids for PV Wafer Cutting
      NREL Creates Highest Efficiency 1-Sun Solar Cell

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login