The system was launched in late 2015 with patent pending status and has been very well received by converters and brand owners.
“This is another example of how Ashland’s scientists are always solving our customers’ challenges,” says Suzanne Rowland, vice president of Industrial Specialties, Ashland. “This technology not only makes their products more alluring, it makes them more usable, and that can be the difference between a successful product and an ordinary one.”
Converters and brand owners are no longer relegated to using films with soft-touch properties built into them. PureKote 23589 coating delivers “soft touch” properties and can be pattern applied creating a unique packaging experience with both opaque sections and clear “windows” that allow consumers to see the product inside.
PureKote coating is particularly well suited for packaging used on foods and pet foods labeled natural or organic. It can also be used on pressure sensitive labels, boxes and other non-food applications.
“This coating is safe for use with any food type and for some elevated temperature conditions,” said Catherine Heckman, industry manager, laminating adhesives and coatings, Ashland. “PureKote coating is print receptive and can be used with foils, Nylon, PET, OPP, vinyl and other plastic film substrates. It can be applied via gravure or flexographic process with an enclosed-chamber doctor blade.”
PureKote 23589 is a water-based dispersion in liquid form. PureKote 21412A is a 100-percent solids cross-linking agent. As a top coat, the system delivers 60° gloss in the 0.5 to 4 range, depending on the substrate used.