GEW, a British manufacturer of UV systems for printing and converting machines, has announced the appointment of Marcus Greenbrook as its new director of international sales, with immediate effect.

Greenbrook will be responsible for contributing to GEW’s overall strategy and will oversee worldwide sales, strategic business partnerships and marketing, reporting to Malcolm Rae, managing director at GEW.

“I am delighted to take up the position of director, international sales, and see the prospect of further growth of GEW internationally, especially with the increased opportunities of UV LED within the label and packing markets," says Greenbrook. "The timing of my appointment fits in well with the biggest label show in the world, Labelexpo, just around the corner, and we expect a large international contingent to visit Brussels this year.”

Greenbrook joined GEW in 1998 and prior to his new appointment, Greenbrook has held several management roles as technical sales manager and sales and service manager for Australia and Southeast Asia. In his most recent position, as international sales manager, Greenbrook was instrumental in the successful launch of GEW’s hybrid ArcLED UV system at Labelexpo 2015.

Commenting on the new appointment, Rae says: “Marcus brings deep industry knowledge and extensive experience of the label printing industry. With his background, he will be invaluable as we look ahead to further innovative solutions and global growth.”

“GEW is a world leader of LED and UV arc systems and is very much an international company," adds Greenbrook. "Strengthening our global sales and support is extremely important to us.”