“Endura Inkjet Durable Paper is uniquely designed for aqueous pigment inkjet printing in labeling applications with high durability requirements,” says Srinivas Nomula, senior director of marketing, Neenah Performance Labels & Specialties. “Neenah’s portfolio continues to deliver the best price-for-performance value through our innovations. This new addition, Endura Inkjet Durable Paper, will enable customers to win the harsh environment market, utilizing the rapid growth in inkjet printing platform.”
Endura Inkjet Durable Paper serves the needs of end users in harsh environment applications, including chemical labeling, logistics/asset tracking, horticulture, and retail shelf marking. “Endura Inkjet Durable Paper is a result of leveraging our core competencies in latex saturated papers and high durability coatings to deliver a paper-based product that meets BS 5609 test standard,” says Keith Abraham, R&D director, Neenah Performance Labels & Specialties.