UPM Raflatac is bringing a set of educational tools that will provide immersive experiences to visitors.
The company has partnered with Clemson University to unveil their first-ever RafStore Virtual Reality tool, which is an interactive consumer shopping experience complete with education, engagement and entertainment. Within the RafStore, players can "shop" virtual store shelves stocked with a variety of beverages and home and personal care items – and see for themselves how important the label can be when choosing a product and the capabilities different label materials have at capturing consumers' attention.
They will also premiere their RafMATCH UP game, where booth visitors will have the opportunity to become a certified "Film Superstar" by playing the game and correctly choosing the best film label material for each personal care container type. Players who score high enough on this tablet-based game will win a pair of stylish #FILMSUPERSTAR sunglasses.
Labels matter and that's why sustainability is at the core of "Labeling a Smarter Future." As a part of UPM Raflatac's commitment to sustainability, the company will be showcasing Label Life, an environmental life cycle assessment tool that helps customers and end users understand the impacts of different label materials.
UPM Raflatac's new RW85C wash-off adhesive–paired with clear and white film face materials–has met the Association of Plastic Recyclers' requirements for PET bottle recycling. UPM Raflatac will be applying some of these labels to bottled water in live demonstrations.
Pack Expo attendees are invited to join UPM Raflatac on the Innovation Stage at booth C-1045 on Wednesday, September 27 at 12:00 p.m. to learn about consumer goods packaging trends. In today's world, brand owners are relying on packaging that "sells itself" and helps differentiate their products on the shelf. Package design and decoration are critical factors in attracting consumer attention and encouraging the all-important impulse buy.
"UPM Raflatac is leading the way in educating brand owners, businesses and customers on the latest trends in the industry and providing them with innovative solutions," says Mark Pollard, senior vice president, Global Films SBU & Americas Region, UPM Raflatac. "But we are also educating the future of our industry through our partnership with Clemson University. The students who worked on our Virtual Reality RafStore experience are gaining valuable tools and experience for their packaging-related careers."