Founded 10 years ago, Romantics, which pioneered the introduction of cold pressed juices in Spain, has always looked at creative solutions that help its juices stand out and sell quickly, given the short shelf life of the products.
With no marketing budget, Romantics’ founders have leaned on the product’s packaging to market itself by adding attractive labels to the bottles, helping gain the customer’s attention and drive sales. Today, Romantics has more than 100 different label designs added to its products and sells cold pressed juices in over 3,000 points of sales in Spain.
By using the HP Indigo WS6800, the Spanish business has been able to update its label designs every month. This strategy helps Romantics deliver a personalized and diverse experience to the end user. “Innovation and differentiation are key factors to survive in this ever-growing sector, and we’ve always looked at new technologies – from the production of the juices to the packaging process – with the idea to deliver a unique experience to our customers,” says Marc Coll, founder and CEO of Romantics. “HP Indigo solutions help us deliver high-quality, creative and customized label for our juices. Once we discovered what was possible with HP Indigo, we didn’t see a reason to go any other route.”