Verify Brand pioneered the use of information technology to displace traditional, on-product security measures to provide brand protection and supply chain security. The original patented technology was invented at Meyers in 2004 by David Dillon, CEO and owner, and stemmed from expertise Meyers gained over 35 years providing serialization on products like Hormel Cure 81 ham labels.
“We saw the potential of this innovative technology to minimize counterfeiting and leveraged Meyers’ IT and software development expertise to create Verify Brand,” says Dillon. “This platform grew quickly and is currently used in 18 languages and 120 countries by many of the world’s largest brands on a wide variety of products, from coffee and scotch to computer components and pharmaceuticals.”
According to Dillon, the acquisition will expand the reach of the Meyers-developed cloud technology and continue to impact the safety and security of supply chains worldwide.
Meyers was profiled in the Septelmber 2017 issue of L&NW and in 2016 was selected as a Company to Watch.