There are multiple variations of the logo for use in different branding opportunities. The website continues with the vision by providing a user friendly, uncluttered arrangement, including not only product information but also valuable support material in videos, manuals and technical documentation. The website URL has also been updated in the rebranding by simplifying it to r2r.tech. The .tech top level domain has been adopted to highlight the focus on technological development in the sensor and web guiding space of the converting industry.
The rebranding includes the statement: “One Sensor. Period.” The statement highlights what the company says are the only sensors in the market that can handle any materials without the need for calibration. One sensor can be used for a variety of materials, porous, transparent, opaque, without any adjustments of controls. Additionally, the sensor has the capability of multiple applications for web guiding such as edge detection, center guiding, line guiding and contrast sensing.
Other simple inspection applications include width measurement and monitoring, thread counting, measurement, and monitoring. One sensor can consolidate multiple functionalities by eliminating the need of stocking different sensors to perform all these different applications.
“The rebranding of our company is focused on the ease and simplicity with which our sensors and web guides can be installed and operated. Our customers have seen the advantage of the sensor’s attributes and are enjoying the benefits of its ease of use. Our list of customers has grown because of the products and our ability to respond quickly to our customers' needs. We invite everyone to visit our new website so they can see our products and other features that we hope will provide great benefits to the industry,” says Aravind Seshadri, president of Roll-2-Roll Technologies.